Narrowcasting has traditionally been understood as the dissemination of information (usually via Internet, radio, or television) to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist. While the first uses of the term appeared within the context of subscription radio programs in the late 1940s, the term first entered the common lexicon due to computer scientist and public broadcasting advocate J. C. R.
Posts about Narrowcasting
  • Political Advertising: Targeting Voters Far Outstrips the Message

    …. Search my browser data and you will see I’m a theoretical – a learner. Let’s use big data to target the right information, not a bubble headed message that has no explanation. American voters deserve more. Much more. The post Political Advertising: Targeting Voters Far Outstrips the Message appeared first on Daily Conversions. …

    Daily Conversions- 4 readers -
  • YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy

    Recent announcements by YouTube, Otter Media, and AOL have given me the strange feeling that I’ve seen all this before. They were all about the big online broadcasters creating online video content that acts like a magnet and a screen just like special interest magazines once did. And the success of each of these endeavors depends on the ability of their online video content ...

    Greg Jarboe/ ReelSEO- 17 readers -
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