Nathan Chandra

  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available).

    Marketing Technology Blog- 28 readers -
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