National Brands

  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    Under Pressure, Local TV Advertising Still Shows Lots of Opportunity December 21, 2016 by David Card Leave a Comment Filed Under: Commentary Local TV ad spending will take a big hit next year, projected to decrease at a double-digit pace after an election and Olympics year, and in the face of a tough new car sales market.

    Street Fight- 18 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    … software for national-to-local marketers to support their affiliates and franchises through co-op programs, has released a report based primarily on a survey of some 2,100 of those affiliates. The survey respondents are mostly very small businesses, many in insurance, automotive services, and mobile phone and B2B tech resellers. There aren’t many…

    Street Fightin Affiliate- 12 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … Marketers 2016 Report. Here are six examples of the types of digital platforms that national firms could be using to run more strategic localized campaigns. 1. Promoboxx: Aligning brands and local retailers Promoboxx connects national brands and local retailers in an effort to drive more sales. Through co-op advertising, brands can generate…

    Stephanie Miles/ Street Fight- 16 readers -
  • Why Are Enterprise Marketers Such a Slippery, Elusive Market?

    Why Are Enterprise Marketers Such a Slippery, Elusive Market? July 5, 2016 by Laura Rich Leave a Comment Filed Under: Uncategorized 6 The truth is, they aren’t. But when it comes to local, they’re often sticking to the tried-and-true — which means traditional media and email marketing. In a survey we conducted of 200 executives at some of the biggest brands and retailers, ...

    Street Fight- 14 readers -
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