National Brands

  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 12 readers -
  • Survey: Many National-to-Local Marketers Use Home-Grown Management and Analytics Tools

    To continue our examination of how big brands and merchants use digital marketing locally, I wanted to take a look at what kind of tools they use to manage and analyze the effectiveness of their efforts. Street Fight’s recent survey revealed that many appear to rely on cobbled-together – not to say “kludgy” – solutions of tools and corporate data.

    Street Fight- 8 readers -
  • Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

    Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy. Street Fight recently surveyed decision makers at these national-to-local marketers and found that nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.

    Street Fight- 9 readers -
  • 6 Marketing Strategies for National Retailers Managing Local Outlets

    … for their stores will win big in mobile discovery, as consumers are looking for a particular category of stores or restaurants.” (Rob Reed, MomentFeed) 4. Deploy indexable locators. “After creating a foundation of accurate data, the next step is to deploy indexable locators (mobile and desktop) and publish authoritative local landing pages for each…

    Stephanie Miles/ Street Fightin Mobile- 40 readers -
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