National Brands

  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    … Under Pressure, Local TV Advertising Still Shows Lots of Opportunity December 21, 2016 by David Card Leave a Comment Filed Under: Commentary Local TV ad spending will take a big hit next year, projected to decrease at a double-digit pace after an election and Olympics year, and in the face of a tough new car sales market. Nonetheless, local…

    Street Fightin Social Mobile EMail- 22 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    … Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies. They should…

    Street Fightin Affiliate- 16 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 19 readers -
  • Why Are Enterprise Marketers Such a Slippery, Elusive Market?

    … Why Are Enterprise Marketers Such a Slippery, Elusive Market? July 5, 2016 by Laura Rich Leave a Comment Filed Under: Uncategorized 6 The truth is, they aren’t. But when it comes to local, they’re often sticking to the tried-and-true — which means traditional media and email marketing. In a survey we conducted of 200 executives at some…

    Street Fightin Paid Search EMail- 19 readers -
  • Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

    Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy. Street Fight recently surveyed decision makers at these national-to-local marketers and found that nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.

    Street Fight- 15 readers -
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