National Brands

  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    … on their phone. Both of those figures are up, but small-screen video is still small potatoes. Marketers still like TV, too Big brands and retailers that market locally rated local TV a more effective medium than any digital technique other than email marketing, according to a Street Fight survey earlier this year. Twenty-eight percent put…

    Street Fightin Social Mobile EMail- 16 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    … Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies. They should…

    Street Fightin Affiliate- 10 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … National brands are inherently local, but they risk alienating consumers when they don’t use tailored messaging in the individual markets where franchises and distribution partners are located. The biggest challenge for national marketers targeting local markets has traditionally been scale, but new hyperlocal solutions are making it easier…

    Stephanie Miles/ Street Fight- 15 readers -