National Brands

  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    … Under Pressure, Local TV Advertising Still Shows Lots of Opportunity December 21, 2016 by David Card Leave a Comment Filed Under: Commentary Local TV ad spending will take a big hit next year, projected to decrease at a double-digit pace after an election and Olympics year, and in the face of a tough new car sales market. Nonetheless, local…

    Street Fightin Social Mobile EMail- 15 readers -
  • Study Points to Opportunities to Help Big Marketers and their Affiliates

    … Study Points to Opportunities to Help Big Marketers and their Affiliates November 21, 2016 by David Card Leave a Comment Filed Under: Commentary Selling local services to national brands is one of the toughest challenges facing suppliers of hyperlocal marketing technology and services, as well as local media and digital agencies. They should…

    Street Fightin Affiliate- 9 readers -
  • 7 Platforms National Brands Can Use to Run Local Campaigns

    … advantage of unexpected opportunities at the local level. Ampush works with Uber, StubHub, and Madison Reed. 5. Brandify: Digital marketing for multi-location businesses As a provider of location-based marketing solutions, Brandify unifies many of the digital elements of the local search ecosystem. This begins with Location CMS, which serves…

    Stephanie Miles/ Street Fight- 14 readers -
  • Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

    Big national brands and merchants have been increasing their focus on local marketing, and hyperlocal digital is becoming a bigger part of their strategy. Street Fight recently surveyed decision makers at these national-to-local marketers and found that nearly half of them spend a third or more of their digital marketing budget in support of their franchises, branch offices, and distributors.

    Street Fight- 11 readers -