National-To-Local Marketers Report

  • New Data Shows National Marketers Want to Place Dollars in Local Media

    …. In our latest report, we found something similar. National marketers care an awful lot about local media, and they put stock in some of the traditional channels such as radio and print, but they’re shifting dollars and interest toward digital innovations. Local media have a big opportunity to leverage their local context and relationships, and lead…

    Street Fight- 5 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    … technologies, and The data analytics tools frequently produce results in conflict with one another. Street Fight’s latest report analyzes a survey of over 200 national brands and retailers on their local marketing strategies. Decision-makers at these companies identified key difficulties in managing their digital marketing in support of local branches…

    Street Fight- 6 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    … This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology…

    Street Fightin Display- 7 readers -