National-To-Local Marketers Report

  • New Data Shows National Marketers Want to Place Dollars in Local Media

    …. In our latest report, we found something similar. National marketers care an awful lot about local media, and they put stock in some of the traditional channels such as radio and print, but they’re shifting dollars and interest toward digital innovations. Local media have a big opportunity to leverage their local context and relationships, and lead…

    Street Fight- 6 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    … New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different…

    Street Fight- 12 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    … This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology…

    Street Fightin Display- 13 readers -
Get the top posts daily into your mailbox!