National-To-Local Marketers Report

  • New Data Shows National Marketers Want to Place Dollars in Local Media

    … New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise…

    Street Fight- 6 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    … New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different…

    Street Fight- 7 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology interests.

    Street Fight- 10 readers -
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