National-To-Local Marketers Report

  • New Data Shows National Marketers Want to Place Dollars in Local Media

    … New Data Shows National Marketers Want to Place Dollars in Local Media August 22, 2016 by The Editors Leave a Comment Filed Under: Street Fight Insights Say what you will of “tronc,” but the company formerly known as Tribune Media recognized that local media was on the slip-slide, while digital, dimes though they may be, are on the rise…

    Street Fight- 6 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    … technologies, and The data analytics tools frequently produce results in conflict with one another. Street Fight’s latest report analyzes a survey of over 200 national brands and retailers on their local marketing strategies. Decision-makers at these companies identified key difficulties in managing their digital marketing in support of local branches…

    Street Fight- 9 readers -
  • Survey: Demand for Multichannel Programmatic Is Promising

    … This post draws on data from Street Fight’s National-to-Local report, which delves into enterprise marketers’ experiences, needs, and spending outlook. Enterprise marketers – especially those that value local media highly – rate programmatic ad buying across digital and traditional media as one of their top three local marketing technology…

    Street Fightin Display- 12 readers -
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