• The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … are “skippable” after the designated time slot. However, these placements charge advertisers whenever the ad loads and regardless of whether the viewer decides to skip. According to ORC International, 90 percent of surveyors skip pre-roll ads and opt for the content. And with the rise of the aforementioned ad blockers, many users are able to avoid ads…

    AllTwitter- 10 readers -
  • Prediction: Your Business Will Be an E-commerce Business

    … on the Internet is selling his floor mats on Amazon as well, you’ll buy them. You’re already losing sales online Before heading up to Chicago, I got an email from Nationwide insurance that I needed to pay my car bill. I logged into my account, and couldn’t find a way to pay the bill. I returned to work and figured I’d call my agent later. A couple…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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