• The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … and Visa (embedded below). Premium branded content is the holy grail of publishing, as Nielsen reports that branded content can drive brand recall higher than pre-roll ads. But this type of content is expensive to produce and likely not an option for most. The bottom tier: A standard pre-roll experience, similar to the 30-second spot for that Swiffer…

    AllTwitter- 24 readers -
  • Prediction: Your Business Will Be an E-commerce Business

    … on the Internet is selling his floor mats on Amazon as well, you’ll buy them. You’re already losing sales online Before heading up to Chicago, I got an email from Nationwide insurance that I needed to pay my car bill. I logged into my account, and couldn’t find a way to pay the bill. I returned to work and figured I’d call my agent later. A couple…

    Douglas Karr/ Marketing Technology Blog- 27 readers -