Nationwide

  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 15 readers -
  • Prediction: Your Business Will Be an E-commerce Business

    … logistical systems, content systems, and fulfillment systems that allow them to sell across dozens of stores online aside from their own. The fact is that consumers (and businesses) come to trust the site they purchase from. If you’re buying on Amazon frequently, you’re not going to buy aftermarket floor mats from some guy on the Internet. But if that guy…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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