Nationwide

  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 28 readers -
  • Prediction: Your Business Will Be an E-commerce Business

    … company – either B2B to B2C – will have some aspect of self-service ordering through the web. Retailers and ecommerce companies are already onto it. One resounding drum beat at IRCE in Chicago was that it wasn’t about selling on your store on your site. It was about selling through everyone else’s store on every other site. Small retailers have…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
Get the top posts daily into your mailbox!