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  • Prediction: Your Business Will Be an E-commerce Business

    … on the Internet is selling his floor mats on Amazon as well, you’ll buy them. You’re already losing sales online Before heading up to Chicago, I got an email from Nationwide insurance that I needed to pay my car bill. I logged into my account, and couldn’t find a way to pay the bill. I returned to work and figured I’d call my agent later. A couple…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 30 readers -