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  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … and Visa (embedded below). Premium branded content is the holy grail of publishing, as Nielsen reports that branded content can drive brand recall higher than pre-roll ads. But this type of content is expensive to produce and likely not an option for most. The bottom tier: A standard pre-roll experience, similar to the 30-second spot for that Swiffer…

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