• Bad NewS: Just 33% Renewed Native Ads in 2016

    … Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 20 readers -
  • Bad News for Native: Most Find it Deceptive

    … A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people (54%) have ‘felt deceived’ by native advertising. Native advertising can be very effective, of course, but this study may bring some significant concern to marketers. Even if it leads to an initial…

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Do’s and Don’ts of Mobile Native Advertising

    …-promote via native ad which, in turn, has created a mistrust with users. These same companies run the risk of creating an everlasting negative relationship with the public. The Federal Trade Commission recently issued a guide to native advertising that is intended to prevent customers from this deception. For example, terms such as “Promoted…

    Performance Marketing Insiderin Mobile- 13 readers -
  • Can Native Ads Be Improved Using Location Information?

    Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve adver ...

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • How Cloaking is Killing Native Advertising

    … Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for, one of the largest and most effective native content networks in the world. In this exclusive…

    Pace Lattin/ Performance Marketing Insider- 21 readers -
  • Content.Ad Appoints Key Executives in Expansion

    …, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 6 readers -
  • CBS Partners with Revcontent for Native Advertising

    … Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Pinterest Un-Bans Affiliate Links

    … Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income. At the time Pinterest said that they made…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate Social- 17 readers -
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