Native

  • Will Native-Social Ads Dominate Mobile?

    … Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected…

    Michael Boland/ Street Fightin Google Facebook- 38 readers -
  • Bad NewS: Just 33% Renewed Native Ads in 2016

    … Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news. Todd Krizelman…

    Michael Levanduski/ Performance Marketing Insider- 25 readers -
  • Bad News for Native: Most Find it Deceptive

    … A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people (54%) have ‘felt deceived’ by native advertising. Native advertising can be very effective, of course, but this study may bring some significant concern to marketers. Even if it leads…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Do’s and Don’ts of Mobile Native Advertising

    … PACEDm.com Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In a recent study…

    Performance Marketing Insiderin Mobile- 20 readers -
  • Can Native Ads Be Improved Using Location Information?

    Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve adver ...

    Michael Levanduski/ Performance Marketing Insider- 22 readers -
  • How Cloaking is Killing Native Advertising

    … Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive…

    Pace Lattin/ Performance Marketing Insider- 38 readers -
  • Content.Ad Appoints Key Executives in Expansion

    … PACEDm.com Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 7 readers -
  • CBS Partners with Revcontent for Native Advertising

    … Analytics. A partnership based on this trust and honesty is integral to both CBS Television and Revcontent’s respective brands. John Lemp, CEO and Founder at Revcontent, said, “The brand and team behind CBS Television is impressive, and we’re humbled that CBS Television can use our publisher quality control tools to build a high-quality user…

    Pace Lattin/ Performance Marketing Insider- 21 readers -
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