Native

  • Native Ad Buying Climbs by 74% Through Q1 2017

    … A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016 through to the end of the first quarter of 2017. They found that print and programmatic ad purchasing are decreasing slightly, but those losses are more than made up for by the huge growth in native ad buying. Year over…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Will Native-Social Ads Dominate Mobile?

    … Snap Inc.’s successful public market debut last week answered lots of questions and investor uncertainty, at least for now. One thing it clarified for me is native-social advertising’s staying power. After Facebook’s success with News Feed Ads, the format now has its second public torch bearer. This is validating because I recently projected…

    Michael Boland/ Street Fightin Google Facebook- 41 readers -
  • Bad NewS: Just 33% Renewed Native Ads in 2016

    … Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news. Todd Krizelman…

    Michael Levanduski/ Performance Marketing Insider- 26 readers -
  • Bad News for Native: Most Find it Deceptive

    … A new study performed by Contently and the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York found that most people (54%) have ‘felt deceived’ by native advertising. Native advertising can be very effective, of course, but this study may bring some significant concern to marketers. Even if it leads…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Do’s and Don’ts of Mobile Native Advertising

    …-promote via native ad which, in turn, has created a mistrust with users. These same companies run the risk of creating an everlasting negative relationship with the public. The Federal Trade Commission recently issued a guide to native advertising that is intended to prevent customers from this deception. For example, terms such as “Promoted…

    Performance Marketing Insiderin Mobile- 20 readers -
  • How Cloaking is Killing Native Advertising

    … Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive…

    Pace Lattin/ Performance Marketing Insider- 39 readers -
  • Content.Ad Appoints Key Executives in Expansion

    … PACEDm.com Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 7 readers -
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