Native

  • Do’s and Don’ts of Mobile Native Advertising

    … PACEDm.com Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In a recent study…

    Performance Marketing Insiderin Mobile- 12 readers -
  • Can Native Ads Be Improved Using Location Information?

    Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve the performance and relevance of advertisements. Placecast is one of the oldest establishments in the location-based marketing sector, looking to improve on their current portfolio with a tool to improve adver ...

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • How Cloaking is Killing Native Advertising

    … Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive…

    Pace Lattin/ Performance Marketing Insider- 16 readers -
  • Content.Ad Appoints Key Executives in Expansion

    … PACEDm.com Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 6 readers -
  • CBS Partners with Revcontent for Native Advertising

    … PACEDm.com Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Pinterest Un-Bans Affiliate Links

    Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income.

    Michael Levanduski/ Performance Marketing Insider- 15 readers -
  • Brands Must Adapt to Emerging Social Networks, Apps

    … communication. Think seriously about artificial intelligence: The AI that powers human connection at the level of Spike Jonze movie Her is still many years away. However, we now have chat bots that are miles ahead of our old friend Siri. For example, travel app Native creates the feeling of a personal concierge, providing help in a far more personal way…

    Inside Facebookin Social Facebook Twitter- 20 readers -
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