Native

  • Native Ad Buying Climbs by 74% Through Q1 2017

    … A new report from Media Radar looked at where ad money is being spent. The report looks at data gathered from all of 2016 through to the end of the first quarter of 2017. They found that print and programmatic ad purchasing are decreasing slightly, but those losses are more than made up for by the huge growth in native ad buying. Year over…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Will Native-Social Ads Dominate Mobile?

    … that’s graphically consistent with the organic feed-based interfaces of mobile social apps. So it can include scrolling interfaces like Facebook, Instagram, LinkedIn and a few others. Among other things, this means inventory advantages. Mobile lacks screen real estate for traditional banner ads that ruled the desktop. A vertically scrolling feed…

    Michael Boland/ Street Fightin Google Facebook- 38 readers -
  • Bad NewS: Just 33% Renewed Native Ads in 2016

    … Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news. Todd Krizelman…

    Michael Levanduski/ Performance Marketing Insider- 26 readers -
  • Bad News for Native: Most Find it Deceptive

    … a powerful option for many advertisers, this study certainly should give marketers pause. It is important to really look at not only how much traffic a native advertising campaign can generate, but also what the potential long term reputational impact may be. Michael Levanduski is the assistant editor of Performance Marketing Insider…

    Michael Levanduski/ Performance Marketing Insider- 16 readers -
  • Do’s and Don’ts of Mobile Native Advertising

    …-promote via native ad which, in turn, has created a mistrust with users. These same companies run the risk of creating an everlasting negative relationship with the public. The Federal Trade Commission recently issued a guide to native advertising that is intended to prevent customers from this deception. For example, terms such as “Promoted…

    Performance Marketing Insiderin Mobile- 20 readers -
  • How Cloaking is Killing Native Advertising

    … Now Reading How Cloaking is Killing Native Advertising How Cloaking is Killing Native Advertising How is cloaking killing native advertising? Heather Vale of PACEDm talks with Michael Rosenberg, Chief Revenue Officer for Content.ad, one of the largest and most effective native content networks in the world. In this exclusive…

    Pace Lattin/ Performance Marketing Insider- 39 readers -
  • Content.Ad Appoints Key Executives in Expansion

    … PACEDm.com Content.ad, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 7 readers -
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