• Medium Fires 1/3 of Staff and Kills Native Advertising

      Medium, a blogging platform that transformed into a platisher (platform + publisher), has announced that it will be closing the portion of its operations that focuses on native ad sales. This means that one third of its existing staff will be let go so the company can refocus on getting payments from its readers by providing quality articles that require a subscription.

      Michael Levanduski/ Performance Marketing Insider- 17 readers -
    • Bad NewS: Just 33% Renewed Native Ads in 2016

      Native advertising has been a popular option for the past several years, but it appears that many advertisers are starting to question its effectiveness. A new report from MediaRadar has found that just 33% of native advertisements were renewed in 2016. Add that Medium just fired their entire native staff, this isn’t good news.

      Michael Levanduski/ Performance Marketing Insider- 15 readers -
    • Yahoo Announces New Native Ad Experience for Marketers

      If you thought Yahoo was no longer a company that marketers need to think about, you may be wrong. While Yahoo is definitely having some trouble, and will likely be acquired by Verizon soon, the fact is that there are still some great opportunities. Yahoo has recently announced a new ad experience that will allow marketers to better target those who use Yahoo Mail.

      Michael Levanduski/ Performance Marketing Insider- 14 readers -
  • Bad News for Native: Most Find it Deceptive

    … a powerful option for many advertisers, this study certainly should give marketers pause. It is important to really look at not only how much traffic a native advertising campaign can generate, but also what the potential long term reputational impact may be. Michael Levanduski is the assistant editor of Performance Marketing Insider…

    Michael Levanduski/ Performance Marketing Insider- 13 readers -
  • Do’s and Don’ts of Mobile Native Advertising

    … Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising switched screens and made its way on to mobile devices. And while it may have taken a few years to take off, native advertising on mobile is here to stay. In a recent study by Trusted…

    Performance Marketing Insiderin Mobile- 12 readers -
  • How Cloaking is Killing Native Advertising

    … interview, discover what offers its advertisers and publishers that sets them apart from other networks, what new features they’ve just launched, how cloaking affects native ads, and more. Find out more or sign up as an advertiser or publisher at Tags About The Author Pace Lattin Pace Lattin is one of the top experts…

    Pace Lattin/ Performance Marketing Insider- 19 readers -
  • Content.Ad Appoints Key Executives in Expansion

    …, one of the largest and fastest-growing native content networks in the world, has appointed two veteran technology executives – Michael Rosenberg as Chief Revenue Officer and Jeff Horowitz as Chief Technology Officer – and created a new account management team. The expansion in the marketing, sales, technology, and account…

    Pace Lattin/ Performance Marketing Insider- 6 readers -
  • CBS Partners with Revcontent for Native Advertising

    … Today, Revcontent announces its newest exclusive partner, CBS Television. CBS Television, the foremost company in TV syndication with leading cable shows including Entertainment Tonight, Inside Edition, The Doctors, Rachael Ray, and Dr. Phil, chose to partner with Revcontent after extensive research and testing in the content…

    Pace Lattin/ Performance Marketing Insider- 12 readers -
  • Pinterest Un-Bans Affiliate Links

    … Most performance marketers will remember last year when the popular image sharing social network Pinterest banned affiliate links. Many Pinners lost significant amounts of revenue because they were no longer able to include affiliate links in their posts, which is how they were earning their income. At the time Pinterest said that they made…

    Michael Levanduski/ Performance Marketing Insiderin Affiliate Social- 17 readers -
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