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  • The 4 Elements of a Perfect Sponsored Content Campaign

    … the time, from on-package recipes and the instruction manuals of our favorite products to The Lego Movie. It’s not that we don’t think brands can deliver truthful, useful, entertaining or informative content; in fact, 74 percent of people trust brands to deliver educational content on their particular subject area, according to a Kentico study. The trick…

    The Content Strategistin Content- 12 readers -