Native Ad Strategy

  • How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads

    The New York Times T Brand Studios recently launched the first in-print “Paid Post,” a brand journalism piece from Shell on urbanization that is complimented by a lively animated online version. It’s hard to believe the Times has only been doing this since January 2014, when Dell became the first brand to sponsor a “paid post” on their website.

    Relevance- 13 readers -
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