Native Ad Strategy

  • How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads

    … of value instead of translating banner ads into content.” For brands considering a native ad strategy, Tomich says, “Don’t do content just for content’s sake. Content is not better than ads because it’s content. It can be better but it has to be really good.Bad branded content is worse than bad advertising because you’re asking them to share it, read…

    Relevancein How To's- 11 readers -
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