Native Ads

  • 5 Affiliate Traffic Sources to Test in 2017

    … The Internet landscape is constantly evolving which means the best sources of traffic for affiliates is constantly changing too. Where can affiliates find good traffic in 2017? There are 5 specific traffic sources that I recommend affiliates test this year. These are all sources I have been running traffic with for the past few months…

    Luke Klingin Affiliate- 14 readers -
  • Print Is Still the Most Trusted Type of Ad—By Far

    … Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making…

    The Content Strategist- 24 readers -
  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … that having a label doesn’t mean that the publication follows best practices. A Contently study last year found that most consumers struggled to distinguish native ads from articles. Another recent study conducted by the Online Trust Alliance (OTA) gave 71 of the top 100 news publishers a failing grade when it came to disclosing their native…

    The Content Strategist- 9 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 18 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    …. Native Ads Brands that don’t have the resources to create a media studio in-house can get a taste of the action with native advertising. Native ads mimic the style and form of their platform, whether it’s a cute quiz on Buzzfeed or a serious investigative story on The New York Times. The latter’s story on female inmates, sponsored by Netflix…

    Krystal Overmyer/ Relevancein Social Content- 19 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 11 readers -
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