Native Ads

  • 5 Affiliate Traffic Sources to Test in 2017

    … targeted audience that I built last year using Facebook Ads and Pages. You can do it too. Just test and optimize. Native Ads using Content.Ad Early last year, I took my first stab at native at native ads with Content.Ad. Content.Ad is an affiliate friendly native ad network with a ton of traffic. Native ad networks have been popping up all over the place…

    Luke Klingin Affiliate- 34 readers -
  • Print Is Still the Most Trusted Type of Ad—By Far

    … Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making…

    The Content Strategist- 27 readers -
  • When Facts Fall Short: Why Brands Need a Point of View

    … Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.” Twelve hours later, the post was removed from the site. 1 Since 2013, the incident has served as an interesting learning experience for content marketers. The article itself wasn’t all…

    The Content Strategist- 14 readers -
  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. The survey was done by the Native…

    The Content Strategist- 12 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 21 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. How we discover content—including news content—has increased the importance of content strategy to capture user attention and grow customers. Content marketing is typically thought of as how-to articles, listicles, or blog posts. But the rise…

    Krystal Overmyer/ Relevancein Social Content- 30 readers -
  • Smart Monetization for Publishers in a Facebook Instant Articles Era

    …) doesn’t seem like a win. However, with the data showing that articles hosted on such platforms are getting more views and better reads, what should smart publishers do? Here are some tips for effectively monetizing content on platforms like Facebook Instant Articles: Native ads: Thankfully, with Instant Articles, Facebook allows some flexibility…

    AllFacebookin Google Facebook- 22 readers -
  • Sponsored Comments: Can Genius Build the Next Big Ad Platform?

    … if—then Genius has some interesting ad prospects. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. But Genius can be everywhere on the open web. In theory, it could sell ads on any web page, via its pop-up sidebar. And similar to Facebook, Genius could let publishers pay to promote related stories. You’re not supposed…

    Jordan Teicher/ The Content Strategistin Social- 29 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 13 readers -
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