Native Ads

    • Print Is Still the Most Trusted Type of Ad—By Far

      Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium.

      The Content Strategist- 22 readers -
  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … that having a label doesn’t mean that the publication follows best practices. A Contently study last year found that most consumers struggled to distinguish native ads from articles. Another recent study conducted by the Online Trust Alliance (OTA) gave 71 of the top 100 news publishers a failing grade when it came to disclosing their native…

    The Content Strategist- 8 readers -
  • Programmatic comes to native ads

    …, for example, direct mailers. Native advertising, a catch-all term for advertising that looks like it belongs – whether it’s sized correctly for your mobile screen or it’s content that looks and feels like all the other content around it – is one arena that Google thinks would benefit from programmatic. Google recently announced that native ads can now…

    ZOG Digital Blog- 15 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    …. Native Ads Brands that don’t have the resources to create a media studio in-house can get a taste of the action with native advertising. Native ads mimic the style and form of their platform, whether it’s a cute quiz on Buzzfeed or a serious investigative story on The New York Times. The latter’s story on female inmates, sponsored by Netflix…

    Krystal Overmyer/ Relevancein Social Content- 16 readers -
  • Sponsored Comments: Can Genius Build the Next Big Ad Platform?

    … if—then Genius has some interesting ad prospects. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. But Genius can be everywhere on the open web. In theory, it could sell ads on any web page, via its pop-up sidebar. And similar to Facebook, Genius could let publishers pay to promote related stories. You’re not supposed…

    Jordan Teicher/ The Content Strategistin Social- 12 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … Twitter is beta-testing a way for advertisers to attach adds to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • Spoutable: Native Ads for Departing Visitors

    … If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue…

    Douglas Karr/ Marketing Technology Blogin Display- 25 readers -
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