Native Ads

  • 5 Affiliate Traffic Sources to Test in 2017

    … targeted audience that I built last year using Facebook Ads and Pages. You can do it too. Just test and optimize. Native Ads using Content.Ad Early last year, I took my first stab at native at native ads with Content.Ad. Content.Ad is an affiliate friendly native ad network with a ton of traffic. Native ad networks have been popping up all over the place…

    Luke Klingin Affiliate- 35 readers -
  • Print Is Still the Most Trusted Type of Ad—By Far

    … maintain higher levels of trust compared to their online counterparts. Even direct mail and radio campaigns, the most antiquated of options, receive far greater consumer confidence (76 and 71 percent respectively) than mobile or banner ads (39 percent each). Another interesting trend to pay attention to: below-average credibility for sponsored posts…

    The Content Strategist- 29 readers -
  • When Facts Fall Short: Why Brands Need a Point of View

    … to spend more on native ads this year over 2015, there is immense pressure on internal marketing teams, agencies, and digital publishers to make sponsored content that connects. While content marketing has potential as a bold, direct way to communicate with consumers, advertisers are still struggling to find their voices. Think about the Scientology…

    The Content Strategist- 14 readers -
  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … that having a label doesn’t mean that the publication follows best practices. A Contently study last year found that most consumers struggled to distinguish native ads from articles. Another recent study conducted by the Online Trust Alliance (OTA) gave 71 of the top 100 news publishers a failing grade when it came to disclosing their native…

    The Content Strategist- 12 readers -
  • Programmatic comes to native ads

    …, for example, direct mailers. Native advertising, a catch-all term for advertising that looks like it belongs – whether it’s sized correctly for your mobile screen or it’s content that looks and feels like all the other content around it – is one arena that Google thinks would benefit from programmatic. Google recently announced that native ads can now…

    ZOG Digital Blog- 21 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    …. Native Ads Brands that don’t have the resources to create a media studio in-house can get a taste of the action with native advertising. Native ads mimic the style and form of their platform, whether it’s a cute quiz on Buzzfeed or a serious investigative story on The New York Times. The latter’s story on female inmates, sponsored by Netflix…

    Krystal Overmyer/ Relevancein Social Content- 30 readers -
  • Smart Monetization for Publishers in a Facebook Instant Articles Era

    …) doesn’t seem like a win. However, with the data showing that articles hosted on such platforms are getting more views and better reads, what should smart publishers do? Here are some tips for effectively monetizing content on platforms like Facebook Instant Articles: Native ads: Thankfully, with Instant Articles, Facebook allows some flexibility…

    AllFacebookin Google Facebook- 22 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … conversations and one of the world’s largest mobile ad exchanges at the same time. Now, with just a few lines of code, you can engage your users with a dynamic timeline of tweets and build your business with native MoPub ads that fit seamlessly into the stories you want to tell. This doesn’t just open up a new canvas for you to monetize: We’ve also taken…

    David Cohen/ AllFacebookin Twitter- 13 readers -
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