Native Ads

  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … that having a label doesn’t mean that the publication follows best practices. A Contently study last year found that most consumers struggled to distinguish native ads from articles. Another recent study conducted by the Online Trust Alliance (OTA) gave 71 of the top 100 news publishers a failing grade when it came to disclosing their native…

    The Content Strategist- 8 readers -
  • Programmatic comes to native ads

    … Deemed as the solution to the “right message to the right person at the right time,” programmatic advertising aims to place ads in the most effective and efficient way. Instead of mass-marketing an ad to anyone and everyone, the ultimate goal is to reach consumers who would be most interested in your brand, therefore using advertising dollars…

    ZOG Digital Blog- 14 readers -
  • Why Your Brand’s Content Strategy Should Cover the News

    … and was shared thousands of times across social media, EContent reported. Thought Leadership The Internet is awash in thought pieces because people love reading content with a point of view—content that enlightens and adds value. Expert content can also help brands establish thought leadership and become the go-to leader in their space (and distance…

    Krystal Overmyer/ Relevancein Social Content- 15 readers -
  • Sponsored Comments: Can Genius Build the Next Big Ad Platform?

    … if—then Genius has some interesting ad prospects. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. But Genius can be everywhere on the open web. In theory, it could sell ads on any web page, via its pop-up sidebar. And similar to Facebook, Genius could let publishers pay to promote related stories. You’re not supposed…

    Jordan Teicher/ The Content Strategistin Social- 10 readers -
  • Twitter Beta-Testing Way to Attach Ads to Tweets in Third-Party Apps

    … Twitter is beta-testing a way for advertisers to attach adds to tweets that show up in applications outside of Twitter and its owned apps. Senior product manager Mollie Vandor announced in a blog post that the social network is beta-testing a way for brands to display ads from its MoPub ad-serving solution directly via Twitter Kit timelines…

    David Cohen/ AllFacebookin Twitter- 11 readers -
  • Spoutable: Native Ads for Departing Visitors

    … site, a beautiful over-lay panel appears that offers some options to the user. On our site, the panel generates eight articles that are curated towards our audience. Spoutable offers an array of other locations that work both on desktop and mobile: I really like this solution because it’s not interrupting an engaged user that’s enjoying our…

    Douglas Karr/ Marketing Technology Blogin Display- 24 readers -
  • 3 Tips From Twitter on Monetizing Your Mobile App

    …. Finally, Twitter encouraged developers to consider placing banner, interstitial or native ads in their apps. While banner ads are simple to integrate, Twitter said interstitial ads can ‘command higher prices from advertisers’ because these ads take over the entire screen, rather than resting along the edge. Twitter said developers should test ads first…

    AllFacebookin Social Twitter- 16 readers -
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