Native Advertising

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.
Posts about Native Advertising
    • How To Get More Leads From Your Mobile Marketing

      Mobile, Native Advertising Remember the good old days when internet marketing consisted solely of putting up a website, and waiting for visitors to stop by and check out whatever it was you were selling? That was pretty much it – nice and laid back. Then came cell phones, then came tablets, and then came the biggest change in marketing communications the world has ever seen.

      Relevancein Mobile How To's- 16 readers -
    • Shutting Down Ad Fraud as a Native Advertiser

      Native advertising is a booming opportunity for digital marketers. It started becoming popular around 2012, when alternate media sources such as Mashable and BuzzFeed began experimenting with it as a new revenue strategy. The New York Times, San Francisco Chronicle, and other major publishers soon begin selling native advertising as well.

      Relevance- 16 readers -
  • Watson helps AdYouLike screen content for native ads

    … as a human would do.” [Read the full article on MarTech Today.] About The Author Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site…

    Marketing Landin Content- 22 readers -
  • Native Marketing/Advertising Decoded

    … Native Advertising Okay, you’ve heard about it, you’ve read about it, but you may be confused as to what it actually is. You’re not alone. One survey recently taken estimated that close to 50% of marketing professionals didn’t have a clue about what native marketing actually is. And if truth be told, odds are that half of the other 50% were…

    Relevance- 20 readers -
  • For emerging ad exchange NYIAX, it’s back to the future

    … There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old solution with a new one. The exchange, called the New York Interactive Advertising Exchange or NYIAX, has been in a pilot phase since February and expects to be open for business by the end of this year. The old…

    Marketing Landin Display- 19 readers -
  • How to make ads less adversarial

    … the content to be, based upon the headline. If you find that the perception of your content is unclear from your headlines, adjust headlines or content accordingly. Blacklist and whitelist where your ads appear Many social and native advertising platforms allow for some level of blacklisting of media sites where you do not wish your ads to show. The most…

    Marketing Landin How To's- 18 readers -
  • At IAB Programmatic Symposium, digital advertising looks to grow up

    … “Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon Project, described the central task of digital advertising in his keynote address last week at the Interactive Advertising Bureau’s (IAB) Programmatic Symposium in New York City. About 80 percent of all online…

    Marketing Landin Display- 16 readers -
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