Native Advertising

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.
Posts about Native Advertising
  • Can location make native ads better and more relevant?

    … Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun…

    Greg Sterling/ Marketing Landin Display- 5 readers -
  • Bing Ads Editor now supports separate ads for search and native ads

    … online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Land- 7 readers -
  • How to Scale Native Advertising for Content Distribution

    … Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level…

    Chad Pollitt/ Relevance- 6 readers -
  • Study: 68% of Publishers Use Editorial Staff to Create Native Ads

    … If you’re on the editorial staff of a media company, odds are you’re creating native advertising—or someone on your team is. According to a new survey of 140 magazine media executives in 39 countries, publishers are increasingly investing in native advertising—and they’re increasingly creating it themselves. The survey was done by the Native…

    The Content Strategist- 6 readers -
  • The Difference Between Native Advertising and Content Marketing

    … to an oversaturated market, advertisers have come up with smarter, stealthier and subliminal ways to sneak past the defences of their target consumer — like native advertising and content marketing. What is Native Advertising? Native Advertising is the practice of disguising an ad via the strategic placement to make it appear “native” and non…

    Visual.lyin Content- 16 readers -
  • 10 Content Trends Advertisers Cannot Afford to Ignore

    … and promise an entertaining experience. Quizzes – This kind of content has become the most shareable on Facebook for the first half of 2016 and provides a perfect call to action. You can start with something as simple as a link to your website, or maybe even personalized links to product recommendations. Episodic Content – This is 2016’s…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Native Advertising Mistakes You Might be Making According to 14 Insiders

    … Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we know it today dates back only to 2011. With $21 billion estimated to be spent on native…

    Relevance- 13 readers -
  • Over 70 Percent of Native Ads Get a Failing Grade

    … News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. In a new study released today by the Online Trust Alliance (OTA), a non-profit whose mission is “to enhance online trust and empower users,” 71 percent of the top 100 news publishers received a failing grade when it came disclosing…

    Dillon Baker/ The Content Strategist- 10 readers -
  • The Biggest Content Marketing Trends in 2017

    … To Tweet Content distribution and promotion Again, the trend (rightfully so) seems to be moving from less content to more promotion. This is correct. No longer can we afford to create and execute on content projects without them ever seeing the light of day. HANDPICKED RELATED CONTENT: Content Distribution Strategies and Tools to Drive Traffic…

    Joe Pulizzi/ Content Marketing Institutein Social- 20 readers -
  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … Our mobile devices have become an extension of ourselves. We sleep next to them and bring them everywhere. They are the last thing we check at night and the first thing we see in the morning. Brands and marketers, however, are still learning how to connect with their customers on smaller screens. Native advertising (ads that are tailored…

    AllTwitterin Google- 7 readers -
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