Native Advertising

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.
Posts about Native Advertising
  • Content Distribution and Promotion for Audience Acquisition

    … Native Advertising, Paid Media There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally…

    Chad Pollitt/ Relevancein Display Content- 23 readers -
  • 3 Ways Brands Can Make Native Advertising More Effective in 2017

    … When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Native advertising has come a long way since The Atlantic was shilling for Scientology…

    Joe Lazauskas/ The Content Strategist- 25 readers -
  • Medium will eliminate its Promoted Stories ad product following layoffs

    … Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…

    Marketing Landin Social- 20 readers -
  • 5 Reasons to Test Yahoo Gemini Native in 2017

    … Whether you’re new to native advertising or you’ve been around the Taboola/Outbrain block before, you need to know about Yahoo Gemini. Gemini is Yahoo’s marketplace for search and native advertising – this post revolves around the latter – that helps marketers achieve measurable results with intent-driven advertising. No matter your marketing objective (and we get […] The post 5 Reasons to Test Yahoo Gemini Native in 2017 appeared first on 3Q Digital. …

    3Q Digital- 18 readers -
  • The Latest Trends in Native Advertising (and How to Avoid Scams)

    … Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some other major publications started to experiment with sponsored posts. Today, we can see…

    Jeffbullas's Blogin How To's- 17 readers -
  • The Best Content Marketing of 2016

    … be able to report on both sides of a complex issue with honesty and credibility. They can, however, educate and entertain. With this native feature produced by The New York Times’ T Brand Studio, Goldman Sachs has accomplished that feat by looking at the future of automobile technology and economics. We’ve covered the stellar reputation of T Brand…

    Jordan Teicher/ The Content Strategistin Content- 29 readers -
  • How you should be leveraging native ads in 2017

    … As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.” Essentially, an ad…

    Marketing Landin Display How To's- 12 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 13 readers -
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