Native Advertising

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.
Posts about Native Advertising
  • AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats

    … Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Display- 18 readers -
  • Medium will eliminate its Promoted Stories ad product following layoffs

    … Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…

    Marketing Landin Social- 17 readers -
  • 5 Reasons to Test Yahoo Gemini Native in 2017

    … Whether you’re new to native advertising or you’ve been around the Taboola/Outbrain block before, you need to know about Yahoo Gemini. Gemini is Yahoo’s marketplace for search and native advertising – this post revolves around the latter – that helps marketers achieve measurable results with intent-driven advertising. No matter your marketing objective (and we get […] The post 5 Reasons to Test Yahoo Gemini Native in 2017 appeared first on 3Q Digital. …

    3Q Digital- 18 readers -
  • The Latest Trends in Native Advertising (and How to Avoid Scams)

    … Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New York Times and some other major publications started to experiment with sponsored posts. Today, we can see…

    Jeffbullas's Blogin How To's- 16 readers -
  • The Best Content Marketing of 2016

    … be able to report on both sides of a complex issue with honesty and credibility. They can, however, educate and entertain. With this native feature produced by The New York Times’ T Brand Studio, Goldman Sachs has accomplished that feat by looking at the future of automobile technology and economics. We’ve covered the stellar reputation of T Brand…

    Jordan Teicher/ The Content Strategistin Content- 28 readers -
  • How you should be leveraging native ads in 2017

    … As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.” Essentially, an ad…

    Marketing Landin Display How To's- 10 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 11 readers -
  • The future of advertising is mobile

    … are a few different formats that dictate how an ad is displayed within an app. Each has its own unique strengths. Here are three of the most commonly used formats: Native ads: As defined by the MMA Mobile Native Advertising Committee, native advertising is a form of paid media where the ad experience follows the natural form and function…

    Search Engine Watch- 12 readers -
  • How The New York Times Took Native Advertising Global

    …. It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than, traditional journalism. Cue the inevitable link to Melanie Deziel’s paid post for Netflix and Orange Is the New Black about the female prison system. To stay one step ahead…

    Jordan Teicher/ The Content Strategist- 20 readers -
  • Native advertising, the new marketing workhorse

    … Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads…

    Marketing Landin Display Content- 18 readers -
  • Community Marketing 101

    … creative in how you advertise. An advertising technique we’ve seen great success with in our community, is using native ad spots to cross-promote on-site content that you’ve created. Here’s a brief example: 1. Start by creating a content piece that lives in the community, such as an educational article. 2. Next, leverage the advertising options…

    Marketing Landin Social Display Content- 15 readers -
  • Can location make native ads better and more relevant?

    … Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun…

    Greg Sterling/ Marketing Landin Display- 5 readers -
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