Native Advertising

Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the form and function of the user experience in which it is placed. The advertiser's intent is to make the paid advertising feel less intrusive and thus increase the likelihood users will click on it.
Posts about Native Advertising
    • Native advertising, the new marketing workhorse

      Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google.

      Marketing Landin Display Content- 17 readers -
    • The future of advertising is mobile

      The days of desktop dominance are over. This sharp and concise statement, which came from a 2014 comScore report, sums up the modern ad environment perfectly. The report found that smartphones and tablets accounted for a full 60% of time spent on digital media in the US, with apps driving a lot of this growth.

      Search Engine Watch- 10 readers -
    • How The New York Times Took Native Advertising Global

      Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off.

      Jordan Teicher/ The Content Strategist- 20 readers -
  • How you should be leveraging native ads in 2017

    … As advertisers plan 2017 media budgets, native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native advertising is “a form of paid media in which the ad experience follows the natural form and function of the user experience in which it is placed.” Essentially, an ad…

    Marketing Landin Display How To's- 8 readers -
  • Update: FTC holds Warner Brothers accountable for online influencer deception

    … Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not allowed to misrepresent…

    Marketing Landin Display- 10 readers -
  • Community Marketing 101

    … easy to look at a community devoted to something related to your brand and see green. However, if you plunge into a community with your marketing hat on, there’s a good chance things will go awry. Even the perfect community for your brand can morph into Medusa with the wrong approach, which is why we’re here to share some secrets. In communities…

    Marketing Landin Social Display Content- 15 readers -
  • Can location make native ads better and more relevant?

    Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing companies in the location-based marketing segment, having begun as an SMS-based retail marketing platf ...

    Greg Sterling/ Marketing Land- 5 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems…

    Relevance- 14 readers -
  • Two new studies look at what kinds of campaigns, mobile ad formats work best

    … (Credit: MobileFuse) Since the birth of advertising, marketers have been trying to figure out how they might work best. This week, two new studies presented at the Ad Week conference in New York City offer a few hints. The Advertising Research Foundation (ARF) released its study, “How Advertising Works Today,” which focused on the best…

    Marketing Land- 9 readers -
  • How to Scale Native Advertising for Content Distribution

    … Many marketers exploring native advertising for the first time are going directly to networks like Taboola, Adblade, Outbrain and Revcontent, and/or they’re going directly to publishers for sponsored content. This is what Peyman Nilforoush, CEO and Co-founder of inPowered, calls “Native 1.0.” While the networks mentioned above do provide a level…

    Chad Pollitt/ Relevance- 9 readers -
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