Native Advertising Platforms

  • Not All Native Ad Networks Are Created Equal

    … may appear synonymous with one another. So why not just throw all the networks in a hat and pick one? With the power of native advertising continuing to grow, it’s important to remember that not all networks are created equal. This principal is the driving philosophy for Revcontent, a network committed to being the most selective and premium…

    Relevance- 13 readers -
  • NewsLauncher Unveils Progressive New Sponsored Content Platform

    … ecosystem is broader than most people realize. As explained in the Media Buyer’s Guide to Sponsored Content, there’s quite a variety of sub-groups—from paid search units and recommendation widgets (which most people are familiar with) to in-feed units and promoted listings (which are generally more foreign to marketers and less clearly defined…

    Relevancein Paid Search Content- 17 readers -
  • The What, Why and How of Native Advertising

    … alongside Digital PR, Paid Search (PPC) and Social. Step 1 – Content Creation Create a mission statement – What is this campaign trying to achieve? Collect as much data as possible – whether that’s Facebook insights, GA data or competitor analysis. The Zazzle Facebook Audience Insight Calculator will help you do this. Based on that data, create…

    Laura Miller/ Relevancein Social Paid Search How To's- 28 readers -