Native Advertising Platforms

  • Not All Native Ad Networks Are Created Equal

    … Published 35 mins ago 35 Nearly every native ad (content recommendation) network promotes their ability to monetize your website, drive traffic and increase engagement with effective content recommendations. These recommendation networks can positively influence publishers and media professionals in two ways. First, it’s clear they can…

    Relevance- 12 readers -
  • NewsLauncher Unveils Progressive New Sponsored Content Platform

    … ecosystem is broader than most people realize. As explained in the Media Buyer’s Guide to Sponsored Content, there’s quite a variety of sub-groups—from paid search units and recommendation widgets (which most people are familiar with) to in-feed units and promoted listings (which are generally more foreign to marketers and less clearly defined…

    Relevancein Paid Search Content- 15 readers -
  • The What, Why and How of Native Advertising

    …. This, despite a recent article on WordStream suggesting that almost half of consumers have no idea what native advertising is – and of those consumers who do, 51 percent are skeptical. What is native advertising? In layman’s terms, native advertising is paid content, often well-disguised as organic content. Formats can include articles, infographics, videos…

    Laura Miller/ Relevancein Social Paid Search How To's- 26 readers -