Native Content

  • Sponsored Content Wins: Analysis of 3 Great Native Ads

    … for something a little more positive; let’s dissect three pieces of native advertising so amazing, readers came back begging for more. Buzzfeed & Acuvue: Finally Seeing the Light Previously, we picked on an article sponsored by Acuvue that failed in almost every way imaginable – it was trite, rehashed content that had nothing to do with eye care…

    Relevancein Content- 7 readers -
  • Where and How Brands Can Reach Millennials

    … they are a decade away from reaching their peak spending power, their influence can’t be discounted. To reach this tech-savvy generation, brands need to engage them online, personalize experiences and products, and keep their engagement authentic. Online Engagement Millennials’ technology use is what makes their generation unique. This generation has never…

    ReveNewsin How To's- 9 readers -
  • Facebook Invites Publishers for Instant Articles Consideration

    … to publish native, interactive articles directly to Facebook from a publisher’s domain. They’ve named this new product Instant Articles. Weighing the Pros & Cons On one hand, Instant Articles keep readers on Facebook, which prevents publishers from pushing additional products and content from their own domain. This is a decision clearly made in favor…

    Danielle Look/ Relevancein Social Facebook- 12 readers -
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