Native Content Distribution

  • The FTC (Finally) Cracks Down on Native Advertising

    … Last week the Federal Trade Commission (FTC) released an enforcement policy that outlines which forms of native advertising it deems acceptable and which it deems deceptive. This new policy means many leading native ad platforms and publishers will need to modify their current widget labels and disclosures. A Second Chance at First Impressions…

    Relevance- 18 readers -
  • Not All Native Ad Networks Are Created Equal

    … may appear synonymous with one another. So why not just throw all the networks in a hat and pick one? With the power of native advertising continuing to grow, it’s important to remember that not all networks are created equal. This principal is the driving philosophy for Revcontent, a network committed to being the most selective and premium…

    Relevance- 12 readers -
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