Native Video

  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    … video to publish trailers and gameplay demos, as it gets 2.8 times as many retweets as external links. Use Snappy TV to create and share content in real-time including game-play highlights, scratch reels, GIFs and Vines. Use Periscope to live-stream the action from the show floor (it elicits a 27 percent more emotional response versus online…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • Report: National Geographic is the No. 1 Brand on Social Media

    … The story of the growth in Internet use in recent years has been the story of video and social networks. Video content has become core to social consumption among certain demographics, so playing to the audience desire for video content is essential. New data from Shareablee, shows which publishers fared best on social during Q3…

    Inside Facebookin Social- 16 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    … to viewers. Rather than simply looking at how many people clicked on a piece of content, vendors like Chartbeat measure engaged time by looking at how people are interacting with the webpage. You can have all the video views in the world, but if people are opening a new tab and focusing elsewhere immediately after landing on your videos, it’s…

    Adknowledge Blog- 20 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 22 readers -
  • Snapchat Launches Native Video Ads

    … Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling. Just in time for the festival, Snapchat also…

    AllFacebookin Social- 14 readers -
  • How Facebook Native Video is Engaging Brands

    … Published 1 min ago 27 In 2014, brands began to take notice of Facebook native video. As of November 2014, Facebook native video made up 80 percent of the total interactions on Facebook video posts according to Socialbakers , a leading social media analytics and publishing company. Socialbakers analyzed 20,000 Facebook pages to find…

    Relevancein Social Content Facebook How To's YouTube- 16 readers -
  • 4 Things that Marketers Should Know About the Human Brain

    … something of value. Teach them something new, entertain them, and enrich their lives through storytelling. That’s where branded native video advertising can make the difference for your brand. 4 Researchers at Harvard confirmed what we’ve all suspected: that we love to talk about ourselves. As it turns out, people devote 30-40% of their speech…

    Ritika Puri/ Adknowledge Blog- 11 readers -
  • Here’s What A Successful Video Content Marketing Campaign Looks Like

    … comprised of home movies or branded product tips,” ClickZ’s Tessa Wegert explained in a post about why brands need video. “There’s an audience out there for most every kind of video, including those that come from brands.” Your content is competing with… everything else If you don’t handle creative and video content distribution the right way…

    Adknowledge Blogin Content- 5 readers -
  • The Ultimate Native Advertising Guide

    … with a fairly deep examination of what works in native, how to get started with campaigns and the best ways to measure success. From standard editorial copy to infographics and video (my speciality), we covered the format spectrum. Recognizing the increasing importance of mobile in consumers’ lives, we focused on the role of native mobile advertising…

    Adknowledge Blog- 3 readers -
  • 3 Ways to Justify Your Native Video Budget

    … Almost every marketer and media buyer will tell you that native advertising is new terrain—the ones who claim to be experts either know something that the rest of the world doesn’t or have a secret ability to predict the future. Because native advertising—particularly native video—is so new, there are very few case studies or “success paths…

    Ritika Puri/ Adknowledge Blog- 12 readers -
  • A Foolproof Guide to Millennial-Friendly Video Marketing

    …; the company simply released this ad online, prior to the big game. Most important, it achieved its goal of generating brand awareness and driving views through multiple publications. The video tells the story of Newcastle’s company and product through the lens of comedy. Tasteful mockery, cuss words, and over-the-top absurdity are key drivers…

    Ritika Puri/ Adknowledge Blog- 21 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … with your company. Rimmel London, for instance, recently launched a three-part educational video series about the history of mod culture. In total, the campaign generated more than 600,000 views. (Giant Media not only handled the production of those ads, but seeded them, as well.) Because native content is designed with “storytelling” in mind, it’s…

    Adknowledge Blogin YouTube- 10 readers -
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