Native Video

  • How Game Developers Can Maximize Their E3 2016 Twitter Efforts

    … Conversation about E3 2015 averaged 740,000 tweets per day, and Twitter is ramping up for E3 2016, this year’s version of the Electronic Entertainment Expo. E3 2016 will be held in Los Angeles June 14 through 16, and Twitter industry marketing lead, media and entertainment Gleana Albritton and senior research analyst Evelina Achilli shared some…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Report: National Geographic is the No. 1 Brand on Social Media

    … The story of the growth in Internet use in recent years has been the story of video and social networks. Video content has become core to social consumption among certain demographics, so playing to the audience desire for video content is essential. New data from Shareablee, shows which publishers fared best on social during Q3…

    Inside Facebookin Social- 19 readers -
  • Conversions Aren’t Enough: 5 Best Metrics for Measuring Branded Video

    … One of the hardest things about creating branded video is figuring out whether it’s actually working. While most brands and agencies typically measure their online advertising by conversions and click-through rates, these metrics are flawed when it comes to branded content and native video, which is frequently more about building a long-term…

    Adknowledge Blog- 26 readers -
  • Why Social Networks and Marketers are Flocking to Native Video

    … product earlier this year, and while Facebook auto-play videos seemed like a bad idea for users, video on Facebook was a boon for brand awareness. Snapchat CEO Evan Spiegel pitched his own native video product recently, and even Pinterest is getting in on the action with Cinematic Pins. Video already makes up 78 percent of Internet data…

    AllTwitterin Social Facebook Twitter- 23 readers -
  • Snapchat Launches Native Video Ads

    … Snapchat CEO Evan Spiegel has been talking vision a lot recently. Just last month, he spoke about the future (aka: business model) for Snapchat being advertising. This week Spiegel took his pitch to the Cannes Lions Festival to talk more about turning Snapchat into a platform for storytelling. Just in time for the festival, Snapchat also…

    AllFacebookin Social- 22 readers -
  • How Facebook Native Video is Engaging Brands

    Published 1 min ago 27 In 2014, brands began to take notice of Facebook native video. As of November 2014, Facebook native video made up 80 percent of the total interactions on Facebook video posts according to Socialbakers , a leading social media analytics and publishing company. Socialbakers analyzed 20,000 Facebook pages to find that for the first time ever, Facebo ...

    Relevance- 17 readers -
  • 4 Things that Marketers Should Know About the Human Brain

    … something of value. Teach them something new, entertain them, and enrich their lives through storytelling. That’s where branded native video advertising can make the difference for your brand. 4 Researchers at Harvard confirmed what we’ve all suspected: that we love to talk about ourselves. As it turns out, people devote 30-40% of their speech…

    Ritika Puri/ Adknowledge Blog- 13 readers -
  • Here’s What A Successful Video Content Marketing Campaign Looks Like

    … for brands seeking deep engagement with people who might otherwise tune them out. This is especially true of video content, whose sight, sound, and motion gives advertisers all the tools they need to captivate their audiences and develop long-term relationships with consumers. “Video has the unique ability to charm its viewers, whether the content’s…

    Adknowledge Blogin Content- 8 readers -
  • The Ultimate Native Advertising Guide

    … When you have something really good, it makes sense to share it and not keep it all to yourself, right? With that in mind, I’d like to offer you a quick recap of the native advertising webinar I hosted just yesterday for the Mobile Marketing Association. Several hundred industry professionals registered for it, and they walked away…

    Adknowledge Blog- 4 readers -
  • 3 Ways to Justify Your Native Video Budget

    … Almost every marketer and media buyer will tell you that native advertising is new terrain—the ones who claim to be experts either know something that the rest of the world doesn’t or have a secret ability to predict the future. Because native advertising—particularly native video—is so new, there are very few case studies or “success paths…

    Ritika Puri/ Adknowledge Blog- 15 readers -
  • A Foolproof Guide to Millennial-Friendly Video Marketing

    … their peak earning and buying power, and by 2030, we’ll outnumber boomers. Brands who fail to reach us are risking a major revenue hit. The secret to winning our hearts is no secret at all—it’s conversation. We’re more likely than older consumer groups to engage in two-way marketing relationships. We like engaging with brands that inspire us, listen…

    Ritika Puri/ Adknowledge Blog- 24 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … Video is one of the newest areas of digital marketing, and if you’re planning a campaign, you might find yourself in territory that you haven’t yet explored. One of the first questions you’ll encounter is whether to run a native or pre-roll campaign. The answer, ultimately, depends on your marketing goals. The “best” marketing channel…

    Adknowledge Blogin YouTube- 11 readers -
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