Nativo

  • The native ad cheat sheet: What works and why

    … Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help…

    Digidayin Paid Search- 8 readers -
  • Infographic: 4 steps on the path to more impactful native

    … Interested in more best practices? Check out our infographic on 5 native ad metrics and the benchmarks that tell you when it’s working. The post Infographic: 4 steps on the path to more impactful native appeared first on Digiday…

    Digiday- 9 readers -
  • The Top 10 Content Distribution Platforms Go Head-To-Head

    … similar to Outbrain. Cons: See Outbrain. Nativo Rather than a CPC, Nativo charges a viewable CPM (vCPM): $10-$18 Pros: Nativo’s programmatic platform may soon emerge as a game-changer when it comes to scaling sponsored content that runs on publisher sites. Instead of just placing links that take readers to an outside site, the company engineers…

    Jordan Teicher/ Relevancein Content- 38 readers -
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