Nativo

    • Click fraud, ad blockers and fake news: How programmatic became problematic

      by Justin Choi, founder and CEO, Nativo If the programmatic advertising ecosystem were a terrarium, automation and data-driven audience targeting would be the fertile loam from which the promise of digital sprouts. Unfortunately, in today’s terrarium, healthy plants that represent “right person, right message, right time and place” are being crowded out by the invasive weeds o ...

      Digidayin How To's- 14 readers -
  • The native ad cheat sheet: What works and why

    … Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help…

    Digidayin Paid Search- 12 readers -
  • Infographic: 4 steps on the path to more impactful native

    … Interested in more best practices? Check out our infographic on 5 native ad metrics and the benchmarks that tell you when it’s working. The post Infographic: 4 steps on the path to more impactful native appeared first on Digiday…

    Digiday- 9 readers -
  • The Top 10 Content Distribution Platforms Go Head-To-Head

    … similar to Outbrain. Cons: See Outbrain. Nativo Rather than a CPC, Nativo charges a viewable CPM (vCPM): $10-$18 Pros: Nativo’s programmatic platform may soon emerge as a game-changer when it comes to scaling sponsored content that runs on publisher sites. Instead of just placing links that take readers to an outside site, the company engineers…

    Jordan Teicher/ Relevancein Content- 39 readers -
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