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… delved into Google's search rankings to show the perils of duplicate content. RBS and Natwest, two banks owned by RBS Group, use the same site structure and content to market their products to new customers. As a result Google gets flustered and the two sites struggle to maintain consistent search rankings. Results for the term 'secured loan' show…
… In my last post, I looked at how PC World/Currys and Tescobank/Tescocompare were harming each other's search rankings. This time I have an example from RBS and Natwest, both owned by RBS Group, showing how duplicate content. We also have a similar example from Smile and Co-operative bank. In both cases, duplicate content on the sister sites…
In a recent post, I talked about why internal links and hub pages are a vital factor for SEO, as this helps avoid the problem of pages on the same site 'cannibalising' each other's search rankings. In this article, i'll look at how cannibalisation and semantic flux are affecting search rankings for separate, but related sites.