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  • 5 Design Elements that Work Well for Mobile Conversion

    … scrolling without overwhelming the visitor with information, you’re increasing your chances of converting them into customers. Minimize Navigation Another great design tip for mobile conversion is to minimize navigation. Traditionally, you can leverage a few more pages on your desktop site, but with mobile, you should scale back so…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … pixel, which then allows a website to incrementally make improvements that make navigation/purchase/utilization of the site faster and easier. A third-party data provider pixel is also used so you can see the other cookies tracking the visitor – providing a valuable layer of third-party data. Social media engagement tracking is another step to garner…

    Marketing Technology Blog- 40 readers -
  • LinkedIn Overhauls Desktop Site

    … “Conversations and content” were the key elements of LinkedIn’s overhaul of its desktop experience. Director of engineering Chris Pruett introduced the redesign in a blog post, saying that it will roll out to all users worldwide “in the coming weeks.” Pruett stressed that navigation on LinkedIn’s desktop site has been simplified into seven core…

    David Cohen/ Inside Facebook- 33 readers -
  • Analysis: What Links Appear in the Web’s Best Navigation Bars?

    … One of the first things you do upon starting a new blog is create a navigation bar or menu. But what links should go in there? And, more importantly, do some links outperform others? I have spent a bit of time playing around with this myself and have been quite surprised at what works and what doesn’t. It is interesting…

    Blog Tyrantin Blogging- 34 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 32 readers -
  • Facebook Messenger Integrated With Android Auto

    … Owners of cars equipped with Android Auto no longer have to be off the Facebook Messenger grid while they are on the road. Facebook announced that Messenger is now integrated with Android Auto, an interface that provides drivers with voice command-enabled access to features such as navigation, music and messaging via mobile applications…

    David Cohen/ AllFacebookin Facebook- 17 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … not buy–price, selection and availability–because that’s a different conversation, and look at barriers to purchase if everything else is in place. Navigation On a full-sized computer, it’s pretty easy to narrow your selection to exactly what you want, for example: shoes/women’s shoes/heels. On a tiny phone screen, it’s not always easy, but some…

    Inside Facebookin Google- 26 readers -
  • SEO best practice guide for URLs

    … Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content…

    Christopher Ratcliff/ Search Engine Watchin SEO- 15 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series…

    Search Engine Watch- 35 readers -
  • Should the hamburger icon be on your mobile menu?

    … interact with menus and navigation. Learn more about mobile user testing. The truth about Facebook and the hamburger icon. Critics of the hamburger also like to cite Facebook’s 2013 decision to drop the hamburger icon in favor of a bottom tab bar as vindication. Reality: This change only happened on the iOS app. The hamburger is still present…

    Search Engine Watch- 24 readers -
  • Google Maps Updated With Pit Stop Support on iOS

    … After releasing its ‘pit stop’ update for Google Maps users on Android in October 2015, Google has announced the launch of the feature on iOS, allowing users to add new stops to their navigation routes without losing their original turn-by-turn directions. With this update, users can search for gas stations, restaurants and other destinations…

    AllTwitterin Google- 21 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    …, color, and use of imagery—along with responsive animations and transitions, padding, and depth effects like lighting and shadows to provide a more realistic, engaging, and interactive user experience. Material Design uses shadow, movement, and depth to offer a clean, modern aesthetic with a focus on optimizing UX without too many bells…

    Marketing Technology Blog- 36 readers -
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