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  • 5 Design Elements that Work Well for Mobile Conversion

    … scrolling without overwhelming the visitor with information, you’re increasing your chances of converting them into customers. Minimize Navigation Another great design tip for mobile conversion is to minimize navigation. Traditionally, you can leverage a few more pages on your desktop site, but with mobile, you should scale back so…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … pixel, which then allows a website to incrementally make improvements that make navigation/purchase/utilization of the site faster and easier. A third-party data provider pixel is also used so you can see the other cookies tracking the visitor – providing a valuable layer of third-party data. Social media engagement tracking is another step to garner…

    Marketing Technology Blog- 40 readers -
  • LinkedIn Overhauls Desktop Site

    … you’re interested in, we’ll suggest someone within your network who works at the company. Richer feed to keep you informed: With a combination of algorithms and human editors working together, we’ve fine-tuned your feed to surface the most relevant content from people and publishers you care most about. We’ll also be adding new ways for you to dive…

    David Cohen/ Inside Facebook- 32 readers -
  • Analysis: What Links Appear in the Web’s Best Navigation Bars?

    … One of the first things you do upon starting a new blog is create a navigation bar or menu. But what links should go in there? And, more importantly, do some links outperform others? I have spent a bit of time playing around with this myself and have been quite surprised at what works and what doesn’t. It is interesting…

    Blog Tyrantin Blogging- 32 readers -
  • The Advantages of Building a User Persona

    … of a larger target audience, a high level of detail helps UI designers better understand the personas as real people. This helps you create a baseline about what certain personas will do when confronted with different tasks on your website and make sure that navigation paths, or "user flows," are correctly optimized for users to easily move through your site…

    Austin Paley/ ROI Factor Blog- 29 readers -
  • Facebook Messenger Integrated With Android Auto

    … Owners of cars equipped with Android Auto no longer have to be off the Facebook Messenger grid while they are on the road. Facebook announced that Messenger is now integrated with Android Auto, an interface that provides drivers with voice command-enabled access to features such as navigation, music and messaging via mobile applications…

    David Cohen/ AllFacebookin Facebook- 17 readers -
  • Why Do Mobile Conversion Rates Still Stink?

    … Mobile is the ecommerce frontier. There is virtually no arguing that everything is moving toward mobile dominance. Early in 2015, Google announced that mobile searches surpassed computer searches. Doesn’t it seem strange, then, that mobile conversions still lag so far behind? Monetate‘s Ecommerce Quarterly Report found that about 60 percent…

    Inside Facebookin Google- 26 readers -
  • SEO best practice guide for URLs

    … Today we’re going to take a look at the basic building block of not just SEO, but your very web presence itself: the humble URL. Does the structure of a URL (or uniform resource locator for pointless trivia fans) matter to SEO? Yes it does, in fact there are many best practices you should consider when creating a URL for your content…

    Christopher Ratcliff/ Search Engine Watchin SEO- 15 readers -
  • Guide to mobile menu UI: bold buttons and intuitive types of navigation

    … Whether a mobile site uses a hamburger icon, menu button or alternative forms of navigation, it is critical that it stands out. It should encourage the user to interact; it should work as intended; and when the menu is triggered, the user is greeted with a menu that is logical, usable and visually appealing. The first column in this series…

    Search Engine Watch- 35 readers -
  • Should the hamburger icon be on your mobile menu?

    … interact with menus and navigation. Learn more about mobile user testing. The truth about Facebook and the hamburger icon. Critics of the hamburger also like to cite Facebook’s 2013 decision to drop the hamburger icon in favor of a bottom tab bar as vindication. Reality: This change only happened on the iOS app. The hamburger is still present…

    Search Engine Watch- 23 readers -
  • Google Maps Updated With Pit Stop Support on iOS

    … After releasing its ‘pit stop’ update for Google Maps users on Android in October 2015, Google has announced the launch of the feature on iOS, allowing users to add new stops to their navigation routes without losing their original turn-by-turn directions. With this update, users can search for gas stations, restaurants and other destinations…

    AllTwitterin Google- 21 readers -
  • 2016 Website Design Trends to Consider Before Creating Your Site

    … with flashing gifs, animated bars, buttons, icons and dancing hamsters, animation today means creating interactive, responsive actions that enhance storytelling and provide a rich user experience. Examples of rich animation include loading animations, navigation and menus, hover animations, galleries and slideshows, motion animation, scrolling, and background…

    Marketing Technology Blog- 36 readers -
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