- Our Blog
Your email navbar does not have to be an exact replica of your site navbar. Think of the NAVigation as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go. In my earlier articles on email navbars, I discussed how deep navbars dive into content (categories vs.
… The top of your email is first to receive valuable attention, some might say that the top is prime real estate. If you haven’t revisited your navigation bar in a while, now’s the time to do so. Because it is such an important topic i’ll dive in a bit deeper. In the first article we talked about the goals of your email navigation bar…
… of choice. In other words, less is more really rings true. Psychologist Barry Schwartz discusses this phenomenon in a TED video. How well does your navigation bar preform? The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar…