Neal Schaffer

  • Online: Social Media Success Summit 2016

    … a Day), Joel Comm (co-author, Twitter Power 3.0), Michael Stelzner (founder, Social Media Examiner), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (social tools expert), Jon Loomer (Facebook ads expert), and Viveka von…

    Douglas Karr/ Marketing Technology Blogin Social- 16 readers -
  • Social Media Marketing World 2016 Influencer Roundup

    … 39 Social Media Marketing Experts: What To Add To Your Plans Feel overwhelmed by social media marketing? You’re not alone. Social media is constant firehose of information. Using it for your company’s marketing efforts can be daunting, especially if you’ve got a limited budget and resources. But what if you only had to do one thing…

    Heidi Cohen/ Heidi Cohenin Social EMail- 14 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    …. Take a page from Jason Miller who works at LinkedIn and is a content expert. (Note: The rock photo. It give you a clue as to Miller’s interests.) LinkedIn Company Pages. These pages give your firm visibility on LinkedIn. Here’s what Citi’s LinkedIn Company Page looks like. LinkedIn Groups. These are forums where professionals can ask questions…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 12 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … Chaplaincy Network, @MeaningComfort Using social media solely for promotional means. Not cultivating credibility and trust by providing information that is useful to the recipient. Don’t just be self-serving. 25. Deborah Weinstein – Strategic Objectives, @DebWeinstein Siloing of marketing/communications activities is the biggest mistake marketers make…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • The Best Lead Generation Tips Ever

    …. They are NOT a strategy. Start first with objectives and strategy. Subway CMO Tony Pace nailed it recently in the Wall St Journal: “Everybody is chasing the new technologies all the time, but you have to remember that the long-established benchmarks of marketing remain despite the fact the channels are different.” 22. Deborah Weinstein – Strategic Objectives…

    Heidi Cohen/ Heidi Cohen- 18 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    …. 22. Deborah Weinstein, Strategic Objectives, @DebWeinstein A content marketing strategy should be rooted in research and consumer insights. It’s imperative to identify and elucidate topics that interest your end-consumer to create useful, helpful, valuable content that will generate respect, credibility and demand for your services and product…

    Heidi Cohen/ Heidi Cohenin EMail Content- 20 readers -
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