Near-Field Communication

Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into proximity, usually no more than a few inches.Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications such as Wi-Fi. Communication is also possible between an NFC device and an unpowered NFC chip, called a "tag".NFC standards cover communications protocols and data exchange formats, and are based on existing radio-frequency identification (RFID) standards including ISO/IEC 14443 and FeliCa.
Posts about Near-Field Communication
  • Apple Pay and Small Business

    … Apply Pay has been a big topic of discussion recently. Apple is taking a crack at the mobile payment market in hopes of faring better than Google and their Android system. The technology that is used to make mobile payments work is called NFC (Near-field communication) and it’s been around for a while now with Android phone. Even though most…

    Apex Virtual Solutionsin Google- 15 readers -
  • What Apple Pay Means For E-Commerce Marketers

    …, and iPad Mini 3 – are the first devices embedding Apple Pay. These devices will enable consumers to pay with their phones or tablets online through the Touch ID interface using one’s fingerprint. The iPhone 6 also includes an near-field communication (NFC) chip, enabling shoppers to pay using Apple Pay in physical retail stores. The new Apple Watch…

    Jordan Elkind/ Marketing Landin Google- 14 readers -
  • What Do NFC And The New iPhone 6 Mean For Marketers?

    … of mobile payments. A few companies like Starbucks (in 2013, the Wall Street Journal reports, 10% of its sales came via its mobile app) succeeded in spite of the lack of this technology, but many companies have yet to move the needle. Some may recall Google pushing NFC-enabled features for Google Places, in partnership with MasterCard, Citibank…

    Aaron Strout/ Marketing Landin Google- 14 readers -
  • What’s the Secret to Apple’s Innovation? Bad Ideas

    … advocated seems to be working extra well. For what pirates lack in job security (and, often, Vitamin C), they make up for in speed, autonomy, and the ability to keep competitors guessing. Which, as it turns out, is what Apple is very good at—even if they guess right. With last week’s announcements at Apple’s launch event for the iPhone 6, Apple Watch…

    Shane Snow/ The Content Strategist- 8 readers -
  • Apple’s Big Day: What It Means for Local Tech

    …, it appears to be pulling back in other areas. For instance, iOS 8 will offer permissions making it possible for a user’s location to be tracked by a specific app only while that app is in use. The iOS 8 could throw a wrench into marketing plans based upon gleaning information from random iPhones within a retail space. The iOS 8 will create a dynamic MAC…

    Mason Lerner/ Street Fight- 12 readers -
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