Near Field Communications

  • What is Proximity Marketing?

    … message is only sent to the target audience you need at the time you want. Bluetooth – Retail locations can utilize beacons that can connect to your smartphone. Typically there’s a mobile application that enables the technology and permission is requested. You can push content through Bluetooth, serve local websites from WiFi, utilize the beacon…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 23 readers -