Near Field Communications

  • What is Proximity Marketing?

    … to that individual – whether or not they’re on your Wifi. Wifi Hotspot – If you’ve ever logged into an airline connection or even a Starbuck’s, you’ve witnessed dynamic marketing content that’s pushed directly to the user via web browser. Choice Loans has developed this infographic as an overview of Proximity Marketing for small and medium-sized enterprises (SMEs): © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … around quite a bit longer than the Internet. Cable, newspaper, and direct mail marketers were able to target marketing to very, very condensed clusters of homes and businesses for highly personalized delivery. Fast forward to now and hyperlocal generally refers to the ability to tap into online media or mobile and identify the exact location…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
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