Near Field Communications

  • What is Proximity Marketing?

    … technology, it can actually be implemented utilizing a number of different methods. And it’s not limited to smartphone usage. Modern laptops that are GPS enabled can also be targeted through some proximity technologies. NFC – The location of the phone may be determined by near-field communications (NFC) enabled on the phone connecting to a RFID…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … of prospects, delivering timely offers to them as they reach a very specific location. What is Omni-Channel Marketing? Omni-Channel Marketing refers to a the promotion and advertising that is strategically orchestrated across available and optimized mediums to reach the same prospect. Aside from the actual retail outlet, near-field communications…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -