Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 14 readers -
  • Eight most important PPC tips for online retail

    …-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal…

    Search Engine Watchin Paid Search- 10 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … customer whom you probably wouldn’t have received otherwise. Strategically Use Negative Keywords Depending on match types, specific queries may trigger your general ads. For example, let’s say you have a campaign around donut shop k cups and are bidding on the modified broad match of “+donut shop +k +cups.” In the top of funnel campaign, you…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … could be. You were told you would be able match the right keyword with the right ad for highly targeted traffic that allows for easy sales. All evidence proves otherwise. You take a look at your PPC stats, not that you have to – you know the symptoms like the back of your hand. You have a low click through rate, a handful of actual clicks…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • AdWords Account Structure: Part Two

    … Welcome to the second and final part of my intro into AdWords account structure, this time with 100% less weather induced angst. Sadly, this post also has 100% less “The Price Is Right” and 100% more convoluted account structure theory. Last time, we covered why account structure is something we definitely need to worry about, segmentation…

    Attacat of Edinburghin Paid Search Google- 9 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … performing ads will be seen more Rotate indefinitely – Ads will always be rotating evenly Technical PPC Conversion Tracking Advertisers have the ability to create conversion goals in order to gauge account performance. Both platforms provide code snippets that can be placed on key pages— generally order confirmation or thank you pages. Advertisers…

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
  • Low Keyword Search Volume? No Problem!

    …). However, this strategy does have one hidden downside: "low search volume" keywords. Before we get to that, it'll probably be useful to explain how embedded negatives work. To that end, I present exhibit A: In our sample campaign (aptly titled "Sample Campaign") we've got three ad groups segmented by match type. In each ad group, we've got…

    PPC Hero- 25 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 18 readers -
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