Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 14 readers -
  • Eight most important PPC tips for online retail

    …-click tips for online retail: 1) Segment Campaigns Google Shopping and AdWords allow you to bid at product or keyword level, however, this is a feature that many advertisers fail to adopt. It is particularly important in online retail to segment your Google Shopping campaigns to the finest level possible, because your inventory may be seasonal…

    Search Engine Watchin Paid Search- 16 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … customer whom you probably wouldn’t have received otherwise. Strategically Use Negative Keywords Depending on match types, specific queries may trigger your general ads. For example, let’s say you have a campaign around donut shop k cups and are bidding on the modified broad match of “+donut shop +k +cups.” In the top of funnel campaign, you…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    …). In this example, as a pay-per-click company you would NEVER want to rank for any search that has the word mouthwash. Click on the button next to the query and select “Add as negative keyword” (circled in image) The following screen will come up allowing you to add the keyword as an exact match negative keyword. Since the default Google setting…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • AdWords Account Structure: Part Two

    … before, and the only difference is the exact match keyword is now in an exact match ad group. The only problem we face now is making sure that exact match search query is triggering the exact match keyword. Directional Negatives To get the best account structure, we need to separate our match types. And if we’re going to separate our match types, we…

    Attacat of Edinburghin Paid Search Google- 12 readers -
  • Reviewing Negative Keywords In Light of Recent Changes

    … explosions of traffic are due to more scandalous events and not worth the cost. Unfortunately you can’t always prevent these occurrences. Your best bet is to be very strict with your search query reports as well as putting thought into your negative keyword list. Part of this task is proactively thinking of terms that need to be excluded…

    Jacob Fairclough/ PPC Hero- 11 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … sure that you test different features and strategies for your account. Every account is unique, and will have its own reactions to different features and strategies. Of course common practices exist because they’re considered to work the best for most accounts, but you’ll never know until you test. Of course, also keep coming back to PPC Hero to find more advanced and detailed case studies and how-to guides! …

    Matt Umbro/ PPC Heroin Paid Search- 26 readers -
  • Low Keyword Search Volume? No Problem!

    … with the creative application of concatenate to match with campaigns and ad groups exactly. I'd recommend the following posts if you're looking to brush up on your VLOOKUP and concatenate skills: A Crash Course in Excel URL Generation 6 Excel Tricks to Save Your PPC Life Have any other tactics worth mentioning when dealing with the dreaded "low search volume" label? Any unintended consequences of a well-thought-out campaign structure come back to bite you? Let us know in the comments and, as always, thanks for reading! …

    PPC Hero- 26 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 21 readers -
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