Negative Keywords

    • Defining Negative Keyword Match Types

      August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets.

      PPC Heroin Paid Search- 14 readers -
  • Embracing The Dark Side Of Negative Keywords

    … getting served ads for boys boots. In this scenario, the word sneakers is a negative keyword in the campaigns for boots and vice versa. Here at Hanapin, we have a macro built by our Analyst team that helps us find these embedded negatives, but you can build a spreadsheet with your ad groups as column headers: Last Pieces Of Advice Do not add all…

    PPC Hero- 17 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 24 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … customer whom you probably wouldn’t have received otherwise. Strategically Use Negative Keywords Depending on match types, specific queries may trigger your general ads. For example, let’s say you have a campaign around donut shop k cups and are bidding on the modified broad match of “+donut shop +k +cups.” In the top of funnel campaign, you…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … will use the example of an AdWords campaign for a company that provides PPC services to demonstrate how to go through the process. In this example you bid on the keyword CPC Agency in broad match, believing that a user had to type in that phrase to trigger your ad. We will use the search query reports to: Find the actual search queries users type. Add…

    Adam Lundquist/ PPC Heroin Paid Search Google- 6 readers -
  • AdWords Account Structure: Part Two

    … before, and the only difference is the exact match keyword is now in an exact match ad group. The only problem we face now is making sure that exact match search query is triggering the exact match keyword. Directional Negatives To get the best account structure, we need to separate our match types. And if we’re going to separate our match types, we…

    Attacat of Edinburghin Paid Search Google- 15 readers -
  • Reviewing Negative Keywords In Light of Recent Changes

    … With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative…

    Jacob Fairclough/ PPC Hero- 12 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … The Basics of PPC PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads. Advertisers bid on keywords and audience types, which a search engine matches to user search queries and predefined lists, and then displays ads. PPC is used for all types of campaign goals, including…

    Matt Umbro/ PPC Heroin Paid Search- 36 readers -
  • Low Keyword Search Volume? No Problem!

    … to the negatives elsewhere. While the exact or phrase match variants of these terms may not get enough traffic to clear the "low search volume" label, there's a good chance that broad match might catch them. So is there a quick way to audit our negative keyword list for these terms? Well, there is. You can do it with Excel, naturally. Essentially, what…

    PPC Hero- 28 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 25 readers -
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