Negative Keywords

  • Defining Negative Keyword Match Types

    August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets.

    PPC Hero- 16 readers -
  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 17 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 28 readers -