Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … getting served ads for boys boots. In this scenario, the word sneakers is a negative keyword in the campaigns for boots and vice versa. Here at Hanapin, we have a macro built by our Analyst team that helps us find these embedded negatives, but you can build a spreadsheet with your ad groups as column headers: Last Pieces Of Advice Do not add all…

    PPC Hero- 14 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 14 readers -
  • Effectively Layering Negative Keywords in PPC Accounts

    February 16th, 2015 Michelle Morehouse Posted in Keyword Strategy | No Comments » Negative keywords are a powerful tool in your PPC arsenal. They allow you to save money on your ad campaigns by heading off low quality clicks at the pass. Recently, I’ve seen a few hiccups with the implementation of negative keywords with users using the wrong layering tools to achieve their ...

    Michelle Morehouse/ Clix Marketing PPC Blog- 28 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … they are looking for, thus are at the top of the funnel. A specific search for “donut shop k cups” indicates that the user is looking for a particular flavor and is further down the funnel. Though it would be ideal to only bid on specific keywords, we would not see account growth without targeting top of funnel terms. When bidding on top of funnel…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … to improve your account immediately. Use the SQR to disable the search queries that hurt your campaign by adding them as negative keywords. Doing this one task will lower your cost per conversion, increase your click through rate, improve your quality score, and all around improve your day! How to Perform The Search Query Report Optimization We…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • AdWords Account Structure: Part Two

    … Welcome to the second and final part of my intro into AdWords account structure, this time with 100% less weather induced angst. Sadly, this post also has 100% less “The Price Is Right” and 100% more convoluted account structure theory. Last time, we covered why account structure is something we definitely need to worry about, segmentation…

    Attacat of Edinburghin Paid Search Google- 11 readers -
  • Reviewing Negative Keywords In Light of Recent Changes

    … explosions of traffic are due to more scandalous events and not worth the cost. Unfortunately you can’t always prevent these occurrences. Your best bet is to be very strict with your search query reports as well as putting thought into your negative keyword list. Part of this task is proactively thinking of terms that need to be excluded…

    Jacob Fairclough/ PPC Hero- 8 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … with examples Negative Keywords Along with the positive terms, negative keywords can be added to help eradicate unqualified traffic. For example, someone who searches for “free coffee table” isn’t looking to buy. By adding “free” as a negative keyword, the advertiser’s ad will not show when a query containing this term is typed. For a company selling…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Low Keyword Search Volume? No Problem!

    …). However, this strategy does have one hidden downside: "low search volume" keywords. Before we get to that, it'll probably be useful to explain how embedded negatives work. To that end, I present exhibit A: In our sample campaign (aptly titled "Sample Campaign") we've got three ad groups segmented by match type. In each ad group, we've got…

    PPC Hero- 25 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 19 readers -
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