Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … getting served ads for boys boots. In this scenario, the word sneakers is a negative keyword in the campaigns for boots and vice versa. Here at Hanapin, we have a macro built by our Analyst team that helps us find these embedded negatives, but you can build a spreadsheet with your ad groups as column headers: Last Pieces Of Advice Do not add all…

    PPC Hero- 15 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 19 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … is an example of an ad speaking to our wide variety. The ad emphasizes the fifty flavors while also highlighting three of our popular varieties. It also makes sense to highlight the different flavors directly within the sitelinks. Since we can use callout extensions for our value ads (free shipping, satisfaction guaranteed, etc), our sitelinks can speak…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    …). In this example, as a pay-per-click company you would NEVER want to rank for any search that has the word mouthwash. Click on the button next to the query and select “Add as negative keyword” (circled in image) The following screen will come up allowing you to add the keyword as an exact match negative keyword. Since the default Google setting…

    Adam Lundquist/ PPC Heroin Paid Search Google- 6 readers -
  • AdWords Account Structure: Part Two

    … Welcome to the second and final part of my intro into AdWords account structure, this time with 100% less weather induced angst. Sadly, this post also has 100% less “The Price Is Right” and 100% more convoluted account structure theory. Last time, we covered why account structure is something we definitely need to worry about, segmentation…

    Attacat of Edinburghin Paid Search Google- 13 readers -
  • Reviewing Negative Keywords In Light of Recent Changes

    … With the recent AdWords close variant update, now is a good time to review your negative keywords. It is also prudent to review the rules of negative keywords and ensure they are working correctly in your accounts. If you are interested in seeing more data on the issue see Sam Owens post on the topic. The Anatomy of Negative Keywords Negative…

    Jacob Fairclough/ PPC Hero- 12 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 30 readers -
  • Low Keyword Search Volume? No Problem!

    … with the creative application of concatenate to match with campaigns and ad groups exactly. I'd recommend the following posts if you're looking to brush up on your VLOOKUP and concatenate skills: A Crash Course in Excel URL Generation 6 Excel Tricks to Save Your PPC Life Have any other tactics worth mentioning when dealing with the dreaded "low search volume" label? Any unintended consequences of a well-thought-out campaign structure come back to bite you? Let us know in the comments and, as always, thanks for reading! …

    PPC Hero- 27 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 25 readers -
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