Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … getting served ads for boys boots. In this scenario, the word sneakers is a negative keyword in the campaigns for boots and vice versa. Here at Hanapin, we have a macro built by our Analyst team that helps us find these embedded negatives, but you can build a spreadsheet with your ad groups as column headers: Last Pieces Of Advice Do not add all…

    PPC Hero- 16 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 22 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … to improve your account immediately. Use the SQR to disable the search queries that hurt your campaign by adding them as negative keywords. Doing this one task will lower your cost per conversion, increase your click through rate, improve your quality score, and all around improve your day! How to Perform The Search Query Report Optimization We…

    Adam Lundquist/ PPC Heroin Paid Search Google- 6 readers -
  • AdWords Account Structure: Part Two

    … before, and the only difference is the exact match keyword is now in an exact match ad group. The only problem we face now is making sure that exact match search query is triggering the exact match keyword. Directional Negatives To get the best account structure, we need to separate our match types. And if we’re going to separate our match types, we…

    Attacat of Edinburghin Paid Search Google- 15 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … hours. Ad scheduling allows easy management of when ads will show. Also, just like device and location, bid modifiers can be set for both days and hours. For example, weekends may drive more revenue so bids could be 20% higher on Saturdays and Sundays. Or, poor quality traffic comes in from midnight to 4 AM so the modifier might be set at -80…

    Matt Umbro/ PPC Heroin Paid Search- 30 readers -
  • Low Keyword Search Volume? No Problem!

    …). However, this strategy does have one hidden downside: "low search volume" keywords. Before we get to that, it'll probably be useful to explain how embedded negatives work. To that end, I present exhibit A: In our sample campaign (aptly titled "Sample Campaign") we've got three ad groups segmented by match type. In each ad group, we've got…

    PPC Hero- 27 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 25 readers -
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