Negative Keywords

  • Embracing The Dark Side Of Negative Keywords

    … November 3, 2016 I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How…

    PPC Hero- 14 readers -
  • Eight most important PPC tips for online retail

    …. 6) Add negative keywords Adding negative keywords is an important part of campaign management. Not only does it help you to refine your audience and ensure that you get more qualified clicks, it can also help to revise your bidding strategy. Using negative keywords to separate brand and non-brand traffic, for example, allows you to bid higher…

    Search Engine Watchin Paid Search- 13 readers -
  • Strategies For Targeting Top Of Funnel Keywords

    … customer whom you probably wouldn’t have received otherwise. Strategically Use Negative Keywords Depending on match types, specific queries may trigger your general ads. For example, let’s say you have a campaign around donut shop k cups and are bidding on the modified broad match of “+donut shop +k +cups.” In the top of funnel campaign, you…

    Matt Umbro/ PPC Hero- 4 readers -
  • Why Your PPC Keywords Aren’t What You Think They Are

    … to improve your account immediately. Use the SQR to disable the search queries that hurt your campaign by adding them as negative keywords. Doing this one task will lower your cost per conversion, increase your click through rate, improve your quality score, and all around improve your day! How to Perform The Search Query Report Optimization We…

    Adam Lundquist/ PPC Heroin Paid Search Google- 5 readers -
  • AdWords Account Structure: Part Two

    … before, and the only difference is the exact match keyword is now in an exact match ad group. The only problem we face now is making sure that exact match search query is triggering the exact match keyword. Directional Negatives To get the best account structure, we need to separate our match types. And if we’re going to separate our match types, we…

    Attacat of Edinburghin Paid Search Google- 11 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … a mobile specific ad you’ll need to select “Mobile” as your device preference. The specifications for writing mobile ads Product Listing Ads (PLAs) Product Listing Ads are square units used in eCommerce PPC campaigns that contain product titles, images, and prices. Google Shopping ads PLAs utilize Google product feeds, and must be connected…

    Matt Umbro/ PPC Heroin Paid Search- 25 readers -
  • Low Keyword Search Volume? No Problem!

    …). However, this strategy does have one hidden downside: "low search volume" keywords. Before we get to that, it'll probably be useful to explain how embedded negatives work. To that end, I present exhibit A: In our sample campaign (aptly titled "Sample Campaign") we've got three ad groups segmented by match type. In each ad group, we've got…

    PPC Hero- 25 readers -
  • Control Your Negativity! (With Shared Negative Lists)

    … years of application of best practices, I see accounts that are so optimized they are severely limiting their ability to grow and maximize volume and efficiency. The single biggest issue that I see? Negative keywords that have spun out of control. A few month ago I took over an account that had negative keywords in the 6 figures. More common is 4 or 5…

    Susan Waldes/ The SEM Postin Paid Search- 19 readers -
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