Negative Ppc

  • 4 Negative Tactics To Save Money

    … campaigns to perform better. One area he touches on that I'm often surprised to find many PPC managers aren't aware of is category exclusions. Back in my day (when I used to walk 5 miles in the snow to get to work), we got the data for each category and could make decisions based on that data for what to exclude. However, you can still exclude! You…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 15 readers -
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