Negative Reviews

  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices before making a purchase. And while this new era of the ultra-informed consumer represents a major shift for brands and companies, it also provides a golden opportunity. While many marketers have shifted…

    Marketing Technology Blog- 20 readers -
  • Poor Customer Service is Hurting Your Marketing ROI

    … will not purchase from a company with negative reviews Tweet This!. To improve your customer service overally, JitBit recommends that companies improve the interaction between service employees and customers, provide better training to avoid incompetent staff, and provide a consistent experience across all customer service channels – that includes…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Who Is Setting the Tone for Your Online Reputation?

    … Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time). With Google placing more and more trust in review sites, and local…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • How Bad Reviews Can Benefit Your Business

    … of the imagination, suggesting that you encourage, solicit, or manufacture bad reviews for your business. That would be crazy. All I’m saying is that, rather than sweat the occasional negative comment, you should take advantage of it and use it as an opportunity to show your customers just how awesome your business can be. A few negative reviews will lend…

    Chris Irby/ Dex Mediain How To's- 13 readers -
  • Living in Terror of Negative Reviews?

    … let’s elaborate on what you can do to protect your reputation. First, we’ll discuss how to handle negative reviews or mentions online. Blue Hat Marketing local SEO service recently shared their suggested process in How to Deal with Negative Reviews: Don’t become defensive Investigate internally Engage in open communication Find…

    Gail Gardner/ Growmap- 20 readers -
  • Restaurant Offering Discount for Negative Yelp Reviews

    … their point, they are offering 25% discount to customers who leave negative reviews. On their home page, and in interviews, the two repeatedly say Yelp doesn’t exist in Italy. They even go so far as to say people who take Yelp too seriously should turn the computer off and go get a life outside of the glowing screen. They actively warn customers…

    Pierre Zarokian/ Search Engine Journal- 10 readers -
  • Become Your Own Rumpelstiltskin: Spinnin’ Crappy Online Reviews Into a Better Business

    … My mom once told me: “Matt, there are people on this earth who just don’t want to be happy.” […] Author information Matt Green SEO'er at Ethical SEO Consulting Hi, I'm Matt. I like to help businesses wade through the often stormy sea that is digital marketing. If you liked the words I wrote here, you might also like the words that I've written here. TwitterGoogle+LinkedIn The post Become Your Own Rumpelstiltskin: Spinnin’ Crappy Online Reviews Into a Better Business appeared first on Search Engine Journal. …

    Matt Green/ Search Engine Journal- 4 readers -
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