Negative Reviews

  • The most effective ways to respond to negative reviews

    … Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your…

    Amanda Disilvestro/ Search Engine Watch- 25 readers -
  • Respond to Negative Reviews Online in 6 Steps

    … When you get a negative review online, it can feel like the worst thing that’s ever happened to your business. Any local business owner who’s earned a less-than-shining review online knows what happens next… you begin fighting the overwhelming urge to respond immediately and right the wrong you’ve been dealt. Note: In some instances, it [...] Read More... The post Respond to Negative Reviews Online in 6 Steps appeared first on Dex Media. …

    Dex Media- 12 readers -
  • Information Generation: Reaching Millennials with a Data-Driven Approach

    … tailored purchasing recommendations for that user. And there’s no reason your business can’t tap into this type of data analytics, even if you run a brick-and-mortar operation. For example, we developed an algorithm with nearly 1,000 variables that helps car dealers understand the types of vehicles that their customers are most likely to buy…

    Marketing Technology Blog- 33 readers -
  • Poor Customer Service is Hurting Your Marketing ROI

    … of the world that we live in now. Angry customers are silent assassins Tweet This! Poor customer service erodes your brand’s reputation online and directly impacts your marketing return on investment. If you’ve got a product page online that’s riddled with poor reviews under it, potential shoppers are going to walk away. In fact, 86% of visitors…

    Douglas Karr/ Marketing Technology Blog- 20 readers -