• 30 PPC Tips to Keep You Ahead of the Competition – Part 2

    …. Whether it be countries that you may no longer ship to or counties/states that you’re no longer interested in advertising to, now is the time to get rid of them. 5. Optimize Your Landing Pages After making all of your keyword and ad copy changes, make sure all of your landing pages remain relevant and maintain good Quality Scores. You could also…

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