Neha Bhargava

  • What Makes Direct-Response Ads Work on Facebook?

    … Facebook Advertising Researchers Neha Bhargava and Eurry Kim followed up their July post on the Facebook for Business page on using Facebook ads to drive brand awareness by mining the same study of more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns, for tips on how brands can generate conversions…

    David Cohen/ AllFacebookin Social- 8 readers -
  • Using Facebook Ads To Boost Brand Awareness

    … One of the most common objectives of Facebook ads is increasing brand awareness, and the social network's marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava…

    David Cohen/ AllFacebookin Social- 9 readers -
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