Neil Chase

  • What Is ‘Lowercase-J Journalism’ and Why Do Brand Editors Love It?

    …-printed a jet engine, penned by professional writers, that ultimately drive traffic to a brand’s site. “It’s not fluff,” added Neil Chase, a digital media consultant and former editor for The New York Times. Far from fluff, in fact. The goal here is to be educational, insightful, and entertaining—core tenets for any type of journalism. Stories…

    The Content Strategistin Content- 29 readers -
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