Neilsen Norman Group

  • Rotating Banners: Why Image Sliders Kill Conversions

    …, because of our evolutionary need to be aware of hidden dangers lurking nearby. Simply put, the human brain is hard-wired to notice the onset of motion, which makes rotating banners especially distracting. We literally cannot tune them out. "Banner Blindness" Is Proven By Eye-Tracking Maps Since anyone browsing online is constantly besieged…

    Tim Ash/ Marketing Landin Display- 38 readers -
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