Neilsen Norman Group

  • Rotating Banners: Why Image Sliders Kill Conversions

    Digital marketers and web designers love rotating banners, which allow multiple pieces of content to occupy a single prominent space on a web page. (Synonymous terms include image sliders, carousels and animated .) On the surface, the idea seems like a great way to keep several competing departments happy, giving them all a piece of prime real estate on the page.

    Tim Ash/ Marketing Land- 38 readers -
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