Neilsen Norman Group

  • Rotating Banners: Why Image Sliders Kill Conversions

    … with advertising, users develop filters, attempting to avoid anything that resembles an ad. that distracts them from the content they're trying to access comes across as an ad, and they consciously try to ignore it. Researchers have labeled this phenomenon "banner blindness," and it's a pretty interesting response. Norman Group did some eye-tracking…

    Tim Ash/ Marketing Landin Display- 37 readers -
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