• What Murakami and Other Literary Giants Learned From Brand Writing

    … literary giant whose career was impacted by brand work. Say a lot with a little Murakami may have been allowed to write as he pleased, but as any brand writer knows, that’s the exception rather than the rule. Decades before Murakami penned his groundbreaking sponsored fiction, acclaimed novelists Salman Rushdie and Don DeLillo were busy writing copy…

    The Content Strategistin Content- 22 readers -
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