Neon Sign

In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show. While they are used worldwide, neon signs were extremely popular in the United States from about 1920–1960. The installations in Times Square were famed, and there were nearly 2000 small shops producing neon signs by 1940. In addition to signage, neon lighting is now used frequently by artists and architects, and (in a modified form) in plasma display panels and televisions.
Posts about Neon Sign
  • Hey Marketers! Don’t Forget to Advertise to Human Beings.

    … for appealing immediately to the urgent searcher. Used improperly…well, it might as well be flashing neon sign pointed directly at the end user, saying, “We don’t care who you are as a person.” See these examples, compiled by Whiteshark Media. Amidst them are some instances of DKI being utilized in improperly organized ad groups. The result…

    Kevin Klein/ PPC Heroin Paid Search- 9 readers -
  • Why Was My Display Ad Disapproved?

    It happens all the time. You upload a sweet new set of ads you're sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later. There are a bunch of resources out there about text ad disapprovals but unfortunately not enough about display ads and their extra policies.

    Vicki Carayannakis/ Search Engine People Blog- 10 readers -
  • Enhance Your Creativity Through Analytics

    …. This number is below the site average, but why is this the terminus for 18% of visitors? Are our prices too high? Is our description poor or our pictures wanting? Is our call-to-action button not being seen? The sixth column shows a bounce rate considerably higher than the site average. This means that 61.77% of visitors are leaving after seeing…

    Brian Massey/ Marketing Land- 8 readers -
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