Neon Sign

In the signage industry, neon signs are electric signs lighted by long luminous gas-discharge tubes that contain rarefied neon or other gases. They are the most common use for neon lighting, which was first demonstrated in a modern form in December 1910 by Georges Claude at the Paris Motor Show. While they are used worldwide, neon signs were extremely popular in the United States from about 1920–1960. The installations in Times Square were famed, and there were nearly 2000 small shops producing neon signs by 1940. In addition to signage, neon lighting is now used frequently by artists and architects, and (in a modified form) in plasma display panels and televisions.
Posts about Neon Sign
  • Hey Marketers! Don’t Forget to Advertise to Human Beings.

    … for appealing immediately to the urgent searcher. Used improperly…well, it might as well be flashing neon sign pointed directly at the end user, saying, “We don’t care who you are as a person.” See these examples, compiled by Whiteshark Media. Amidst them are some instances of DKI being utilized in improperly organized ad groups. The result…

    Kevin Klein/ PPC Heroin Paid Search- 9 readers -
  • Enhance Your Creativity Through Analytics

    … business owner recently lamented, “We have the best prices and free shipping. Why aren’t people buying from us? Do I need to put up a neon sign telling them to just buy?!” In exasperation, this is exactly what he decided to do. In scientist terms, his hypothesis is, “If I make my call-to-action button more noticeable, more visitors will buy.” How…

    Brian Massey/ Marketing Land- 19 readers -
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