Net-A-Porter

Net-a-Porter was launched in June 2000 by Natalie Massenet as an online luxury fashion shop presented in the style of a fashion magazine.
Posts about Net-A-Porter
  • 3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

    … for Elle, Harper’s Bazaar, or a premium edition of Vogue, it instead belong to Net-a-Porter, the online luxury retailer. Porter has since grown to challenge its competitors and epitomize the movement of luxury retailers becoming publishers. But while “old school” channels like print and blog content are still crucial parts of luxury marketing…

    Tessa Wegert/ The Content Strategist- 24 readers -
  • The Best Branded Content of 2014

    …, there’s a good chance the first thing that pops into our head will be Jeff Goldblum in ’70s loungewear, shilling for light bulbs. In September, GE hired comedy duo Tim & Eric to produce a masterpiece starring Goldblum as he pitches the incredible value of the long-lasting Link lightbulb. The clip has nearly 2 million views on YouTube, and is one…

    Joe Lazauskas/ The Content Strategistin Content YouTube- 9 readers -
  • This Week in Digital…

    …Black Friday Mayhem Police have been called to numerous stores and websites have continued to crash as Black Friday shoppers desperately try and get their hands on a pre-Christmas bargain. Websites of major retailers such as Currys, Boots, Tesco Direct and Net-a-Porter have all experienced technical difficulties, with some of the websites crashing…

    Search Laboratoryin Twitter- 7 readers -
  • The Best Branded Content of July

    …, American Express’s content differently when they’re reading it on OPEN Forum than if they stumbled across it inThe New York Times. That could skew the study, and unfortunately, the study never addressed how the results differed between the two groups. Net-a-Porter: Porter Fall Preview File this under secretly brilliant. Net-a-Porter ambitiously launched…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
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