Netbase

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 25 readers -
  • Brands Need Passion – Here’s Why & How To Get It

    … succeeded. And so did McDonald’s. As evidenced by sentiment analysis from NetBase, both earned the most social media mentions after their respective spots aired on February 1. But what’s really notable isn’t just the quantity of quips and quotes, but the quality. Each ad inspired passionate responses from the viewers, whether overwhelmingly positive…

    Mary C. Long/ AllTwitterin How To's- 29 readers -
  • The World of Social Media Monitoring and Analytics

    …. This infographic from Demand Metric was designed to provide organizations with information about the world of social media monitoring and analytics. This infographic isn’t new, but it still shares some great tools that I’ve not discovered yet. I’m always amazed at how many platforms I’m still unaware of our there! Komfo – shows your viral…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • 3 Steps To Social Media ROI Success

    … activity with your traditional marketing. 83% of marketers have integrated their social media and traditional marketing activities. While this results in more effective marketing overall, it makes attributing and tracking specific results to social media more difficult. In a very small survey, Netbase found that the top 3 reasons marketers gave…

    Heidi Cohen/ Heidi Cohenin Social- 31 readers -