Netbase

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … to Ontraport. It’s sort of like exercise–you don’t see how good it is for you until you really get into it. Automating certain tasks also frees up team members to focus instead on innovating and developing other systems that can’t be handled by software. There’s no need for someone to be manually sorting out payroll and scrambling on the last day…

    Mary C. Long/ AllTwitter- 26 readers -
  • Brands Need Passion – Here’s Why & How To Get It

    … succeeded. And so did McDonald’s. As evidenced by sentiment analysis from NetBase, both earned the most social media mentions after their respective spots aired on February 1. But what’s really notable isn’t just the quantity of quips and quotes, but the quality. Each ad inspired passionate responses from the viewers, whether overwhelmingly positive…

    Mary C. Long/ AllTwitterin How To's- 30 readers -
  • The World of Social Media Monitoring and Analytics

    … amplification or reach of your posts. Tweriod – Analyze your followers’ activity to find the most active times of the day to share. Piqora – track your image-based campaigns from Pinterest, Tumblr and Instagram. Curalate – advanced image analytics and recognition algorithms for campaign measurement. Iconosquare (formerly Statigr.am) – key metrics about…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • 3 Steps To Social Media ROI Success

    … activity with your traditional marketing. 83% of marketers have integrated their social media and traditional marketing activities. While this results in more effective marketing overall, it makes attributing and tracking specific results to social media more difficult. In a very small survey, Netbase found that the top 3 reasons marketers gave…

    Heidi Cohen/ Heidi Cohenin Social- 32 readers -
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