• Automated Systems: When It Pays to Put Those Eggs in One Basket

    … for entrepreneurs and small and midsized businesses, using a payroll or HR platform helps cut costs early on, freeing up time to make real moves and scale your brand. A few to try: Sage, Patriot, Due and Inova for payroll, and TSheets, BambooHR and Greenhouse for HR. Marketing insights Social marketing still requires a human element, but automated…

    Mary C. Long/ AllTwitter- 19 readers -
  • Brands Need Passion – Here’s Why & How To Get It

    … succeeded. And so did McDonald’s. As evidenced by sentiment analysis from NetBase, both earned the most social media mentions after their respective spots aired on February 1. But what’s really notable isn’t just the quantity of quips and quotes, but the quality. Each ad inspired passionate responses from the viewers, whether overwhelmingly positive…

    Mary C. Long/ AllTwitterin How To's- 27 readers -
  • 3 Steps To Social Media ROI Success

    … activity with your traditional marketing. 83% of marketers have integrated their social media and traditional marketing activities. While this results in more effective marketing overall, it makes attributing and tracking specific results to social media more difficult. In a very small survey, Netbase found that the top 3 reasons marketers gave…

    Heidi Cohen/ Heidi Cohenin Social- 26 readers -