• Automated Systems: When It Pays to Put Those Eggs in One Basket

    … There are times when it makes sense to diversify and not put all of your eggs in one basket–when investing in the stock market, for example. But when it comes to workplace efficiency, it’s often worth letting automated systems manage multiple tasks using one convenient platform. Many entrepreneurs–small business owners especially–have…

    Mary C. Long/ AllTwitter- 16 readers -
  • Brands Need Passion – Here’s Why & How To Get It

    … succeeded. And so did McDonald’s. As evidenced by sentiment analysis from NetBase, both earned the most social media mentions after their respective spots aired on February 1. But what’s really notable isn’t just the quantity of quips and quotes, but the quality. Each ad inspired passionate responses from the viewers, whether overwhelmingly positive…

    Mary C. Long/ AllTwitterin How To's- 24 readers -
  • The World of Social Media Monitoring and Analytics

    … your Instagram account. BrandID – monitor your brand on YouTube. SimplyMeasured – Cross-channel social media analytics utilized by top brands. Hootsuite – publish, monitor and manage your social media in your business with Enterprise capabilities. Sysomos – in-depth measurement across your owned, earned and paid social media…

    Douglas Karr/ Marketing Technology Blogin Social- 30 readers -
  • 3 Steps To Social Media ROI Success

    … activity with your traditional marketing. 83% of marketers have integrated their social media and traditional marketing activities. While this results in more effective marketing overall, it makes attributing and tracking specific results to social media more difficult. In a very small survey, Netbase found that the top 3 reasons marketers gave…

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
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