Netbase

  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … social media monitoring tools make you way more effective. Most social listening platforms, like NetBase, help you understand the emotions driving social conversations, allowing for more authentic connections with consumers. When your team has access to real-time data, decisions can be made quickly about how best to leverage insights or deal…

    Mary C. Long/ AllTwitter- 19 readers -
  • Brands Need Passion – Here’s Why & How To Get It

    … succeeded. And so did McDonald’s. As evidenced by sentiment analysis from NetBase, both earned the most social media mentions after their respective spots aired on February 1. But what’s really notable isn’t just the quantity of quips and quotes, but the quality. Each ad inspired passionate responses from the viewers, whether overwhelmingly positive…

    Mary C. Long/ AllTwitterin How To's- 25 readers -
  • The World of Social Media Monitoring and Analytics

    … The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure…

    Douglas Karr/ Marketing Technology Blogin Social- 30 readers -
  • 3 Steps To Social Media ROI Success

    …How To Measure Social Media ROI 92% of marketers believe social media is important to their business. Social media is expected to grow to 18% of total marketing budget in the next 5 years from 7% today, reports Duke’s Fuqua School of Business CMO Survey. Marketers are following their prospects who spend an average of 1 hour 7 minutes per day…

    Heidi Cohen/ Heidi Cohenin Social- 23 readers -