• How to Influence Customers Through Online Reviews

    … that directs them to a Google review page where they can write a review without having to create a new account or sign in.” (Gary Galloway, Netsertive) 3. Give customers a way to leave reviews at the POS “Companies should explain how important reviews are for their business, ask for honest feedback, and suggest writing them for the review sites…

    Stephanie Miles/ Street Fightin How To's- 22 readers -
  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and Venice Beach, CA. inMarket has raised $2m in venture capital since its founding in 2010. Board Member Appointment at NinthDecimal NinthDecimal has appointed Manish Bhatia to its board of directors. Bhatia brings one of the most successful industry track records of identifying, building and managing successful digital data businesses globally…

    Geoff Michener/ Street Fight- 20 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    … In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed…

    Street Fightin Mobile- 9 readers -
  • 5 Keys to Small Business Success in 2016

    … more on cross-selling and upselling opportunities. There’s no denying that daily deal sites like Groupon and LivingSocial delivered on the promise of bringing new customers to local merchants’ doorsteps. But these companies failed when they weren’t able to cultivate the types of loyal customers that small businesses really need to survive. Many…

    Stephanie Miles/ Street Fight- 14 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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