Netsertive

  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 11 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed.

    Street Fight- 6 readers -
  • 5 Keys to Small Business Success in 2016

    … campaigns to capture these local customers during the pre-purchase research process. At America’s Mattress of Onalaska, in Wisconsin, owner Dave Weinberger is shifting his budget toward digital advertising and working with digital agency Netsertive on SEO to ensure his store comes up first when people conduct geo-targeted searches for mattresses…

    Stephanie Miles/ Street Fight- 11 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
Get the top posts daily into your mailbox!
More from around the web