• How to Influence Customers Through Online Reviews

      Trust matters, particularly in the “fake news” era, and consumers are getting smarter in how they research the brands and products they buy. Rather than relying on the information in website pop-up ads and marketing pitches, consumers are leaning more heavily on online reviews. This is especially true for gen-Xers and millennials, who ranked online reviews as the No.

      Stephanie Miles/ Street Fightin How To's- 17 readers -
    • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

      Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Changed jobs, or have one you’d like to list? Click here to send us tips and job openings! Industry Vet Lem Lloyd Joins Buzzboard as SVP BuzzBoard has brought on Lem Lloyd as Senior Vice President of Revenue and Business Development.

      Geoff Michener/ Street Fight- 17 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 12 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    … today’s challenges. Brendan Morrissey co-founded Netsertive in 2009 after serving as the VP of Business Development for Motricity, an interactive mobile marketing technology company. Immediately prior to this role, he played a major role in the growth, subsequent sale and integration of venture-backed mobile marketing platform GoldPocket Wireless before being acquired by Motricity. …

    Street Fightin Mobile- 7 readers -
  • 5 Keys to Small Business Success in 2016

    … campaigns to capture these local customers during the pre-purchase research process. At America’s Mattress of Onalaska, in Wisconsin, owner Dave Weinberger is shifting his budget toward digital advertising and working with digital agency Netsertive on SEO to ensure his store comes up first when people conduct geo-targeted searches for mattresses…

    Stephanie Miles/ Street Fight- 14 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Millennials are looking to make considered purchases for them and their families. Download the Milestone Millennials ebook from Netsertive for a deeper dive! About Netsertive Netsertive’s digital marketing intelligence platform empowers brands and local businesses to work together to win local customers. The company’s two complementary solutions…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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