• Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

      In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed.

      Street Fightin Mobile- 6 readers -
  • Case Study: Washington Retailer Drives Sales with Localized Campaigns

    … of the customer and obviously making money is a close second. If you don’t make money, you can’t take care of your customer,” he says. “You can get reports all day long and mirror them up with your budget and they have to align. If they don’t you’re doing something wrong. We really try to balance those two out.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fight- 5 readers -
  • 5 Keys to Small Business Success in 2016

    … campaigns to capture these local customers during the pre-purchase research process. At America’s Mattress of Onalaska, in Wisconsin, owner Dave Weinberger is shifting his budget toward digital advertising and working with digital agency Netsertive on SEO to ensure his store comes up first when people conduct geo-targeted searches for mattresses…

    Stephanie Miles/ Street Fight- 9 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to another expert who has done a ton of research…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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