• Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 12 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    … In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed…

    Street Fightin Mobile- 6 readers -
  • 5 Keys to Small Business Success in 2016

    … to boost revenue during slow periods. As the mobile point-of-sale (mPOS) marketplace matures in 2016, businesses will begin digging deeper into some of the more advanced features and marketing capabilities. One merchant who’s already done this is Mike Doherty, of Sunshine Coffee Roasters in Sonoma County, California. The espresso bar owner has been…

    Stephanie Miles/ Street Fight- 13 readers -
  • Study: Local Advertisers Are Leaving Behind $14 Billion in Co-op Marketing Every Year

    On a fundamental level, co-op marketing is a sensible advertising strategy for local businesses. If you’re an SMB on a budget, combining forces with manufacturers and vendors can offer financial stability and a sense of support between players in a local economy. Unfortunately, co-op marketing hasn’t translated well in the digital age, taking a backseat to a variety of fast, d ...

    Street Fight- 14 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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