• Is Your Local Dealership Prepared for a New Era of Car Buying?

    …, things have changed. With unlimited access to online information about every make and model out there, auto shoppers don’t even need to leave their living room to research their options. Netsertive surveyed 500 recent car buyers across the U.S. and found that auto shoppers aren’t showing up to the lot until the very last moment in their path…

    Street Fight- 13 readers -
  • How to Influence Customers Through Online Reviews

    … that directs them to a Google review page where they can write a review without having to create a new account or sign in.” (Gary Galloway, Netsertive) 3. Give customers a way to leave reviews at the POS “Companies should explain how important reviews are for their business, ask for honest feedback, and suggest writing them for the review sites…

    Stephanie Miles/ Street Fightin How To's- 22 readers -
  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    … and held leadership positions at Creston Electronics and Kaleidescape. Headquartered in North Carolina, Netsertive has raised more than $62m in venture capital including a $24m Series C in 2016. *** Looking for a job? Here are some new openings! Instacart is hiring an area manager to run its operations in Atlanta. Facebook is looking…

    Geoff Michener/ Street Fight- 20 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed.

    Street Fight- 9 readers -