• How to Influence Customers Through Online Reviews

    … reviews, [businesses] need to put a greater emphasis on ensuring testimonials on Facebook, Google and Yelp are accurate and informational. Inaccurate reviews can occur when customers mistakenly review the wrong dealership or write a phenomenal review but give a low rating. It’s important for companies to do their due diligence and ensure that the rating…

    Stephanie Miles/ Street Fightin How To's- 22 readers -
  • Openings and New Hires at Buzzboard, inMarket, and SITO Mobile

    …. PlaceIQ has an opening for a product manager based at he company’s NYC headquarters. Foursquare has a number of business development roles open, including senior business development executive in Asia, and an SF-based business development associate. Geoffrey Michener writes the biweekly Movers & Shakers column for Street Fight. He was previously the co-founder of ProspectWise and is an avid fan of anything having to do with Colorado. Changed jobs or have one to list? Let us know! …

    Geoff Michener/ Street Fight- 20 readers -
  • Omnichannel Marketing’s Missing Link: Online-to-Offline Integration (Report)

    … Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive…

    AllFacebook- 14 readers -
  • Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

    … In case you missed it, there’s been a flurry of merger and acquisition (M&A) activity occurring in the ad and marketing technology space this year. When we entered 2016, those of us in the industry knew this wave of activity was imminent; and now the wait is very much over. In just the first half of the year, more than 70 deals were closed…

    Street Fightin Mobile- 9 readers -
  • Case Study: Washington Retailer Drives Sales with Localized Campaigns

    … of the customer and obviously making money is a close second. If you don’t make money, you can’t take care of your customer,” he says. “You can get reports all day long and mirror them up with your budget and they have to align. If they don’t you’re doing something wrong. We really try to balance those two out.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fight- 12 readers -
  • 5 Keys to Small Business Success in 2016

    … months. In the coming year, more small businesses will need to add mobile ordering options to their websites in order to keep up with customer demand. Restaurants like The American Grilled Cheese Kitchen say 5 to 15 percent of orders are already coming in through mobile, and that figure is only expected to increase in the coming year. By not jumping…

    Stephanie Miles/ Street Fight- 14 readers -
  • Our Interview with Tim McLain on Millennial Marketing

    … on millennials, I decided to ask: What’s the Big Deal with Millennials? And Tim McLain from Netsertive provided one of the best conversations on the topic, answered all my questions, and even provided a great infographic below. Tim recently held a webinar with Google on the topic that you may also wish to watch and listen to. Here’s our interview: Listen…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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