Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Posts about Neuromarketing
  • What is Neuro Design?

    …. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability, opens up this new world of neuromarketing design theories and recommendations, and describes insights from…

    Marketing Technology Blog- 19 readers -
  • Setting Up TV Ads With Facebook Ads (Study)

    … How do consumers respond to television ads that they have already seen, either on Facebook or on TV? Facebook IQ commissioned a study by neuromarketing agency Neuro-Insight to answer those questions. Neuro-Insight divided a group of 100 U.S. Facebook users between the ages of 21 and 54 into two groups. One group watched a TV show with ads…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • You Are Emailing A Brain

    … and Neuro Marketing. We are starting to gain some insights into how our brains are wired and how branding and marketing work on the cerebral level. What does this mean for our email marketing strategy? Perception determines the sale Our brain turns what we see, hear, smell, feel, and think into reality. Our reality is our own perception. Our personal…

    Jordie Van Rijn/ GetResponse Blogin EMail- 23 readers -
  • On Neuromarketing and Conversions – Interview with Tim Ash [+Webinar]

    …. Tim Ash will say a whole lot more on how our brain works and how this knowledge can be put to work when creating successful landing pages during our webinar this Thursday, September 24 at 12 PM EDT. Make sure you register today – you simply can’t miss it. To sign up, click on the image below. On Neuromarketing and Conversions – Interview…

    GetResponse Blogin EMail- 15 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 19 readers -
  • Marketing Land’s Top 10 Retail Columns In 2014

    … Conversions by Tim Ash. Published on 9/12/14. 602 social shares across all platforms. How To Beat Amazon As An Online Retailer by David Rodnitzky. Published on 7/29/14. 481 social shares across all platforms. What’s Google’s Biggest Fear? Native Search by Benjamin Spiegel. Published on 7/30/14. 237 social shares across all platforms. 4 Profitable…

    Pamela Parker/ Marketing Land- 17 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … pages with more neuroscience tips, check out this excellent post on conversion optimization on the Neuromarketing Blog by Roger Dooley. Adjust Your Campaign Targeting, Set Your Budget, and Launch Use the demographic and interest data you collected earlier to adjust your geo-targeting, day parting, and other targeting options. Bonus: Depending…

    Search Engine Journalin Paid Search- 6 readers -
  • What the Pros Do To Boost Content Reach (But Do Not Share)

    … and they know what he said last month. (If you’re in Chicago, sign up and attend. It’s well worth your time.) As a result, Crestodina invests at least 10 hours of research and work in his presentations from which he creates other related content such as blog posts. One of his presentations: Neuromarketing landed him a paid speaking gig. (BTW—He’s…

    Heidi Cohen/ Heidi Cohenin Content- 26 readers -
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