Neuromarketing

Neuromarketing is a new field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state, also known as biometrics, including (heart rate and respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.
Posts about Neuromarketing
  • What is Neuro Design?

    … of people’s brains as they view images, either using fMRI scanners or caps fitted with EEG sensors. Eye-tracking cameras can also be used to measure exactly where we look on an image or video. A technique called Facial Action Coding extracts information on our emotional reactions to images through measuring momentary changes in our facial muscles…

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