Neuroscience

Neuroscience is the scientific study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, and psychology. It also exerts influence on other fields, such as neuroeducation and neurolaw. The term neurobiology is usually used interchangeably with the term neuroscience, although the former refers specifically to the biology of the nervous system, whereas the latter refers to the entire science of the nervous system.
Posts about Neuroscience
  • Five most interesting search marketing news stories of the week

    … send. 2017 will be the year of machine learning, intelligent content and experience Last week, we looked at the eight most important content marketing trends that marketers will need to pay attention to in 2017. This week, Jim Yu wrote for our sister site ClickZ about why 2017 will be the year of machine learning, intelligent content and experiences…

    Search Engine Watch- 18 readers -
  • How neuroscience can help increase engagement with mobile users

    … illuminate these rooms and build the connection that will make the future purchase easier. The use of emotion along with memory can make advertising more effective and even the branding on the logo and the user experience may affect a user’s reaction to a trigger. Source: Marketing Society It’s not about shouting loudest A successful branded message…

    Search Engine Watchin How To's- 23 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … that you’ve got your landing page and search terms, it’s time to write the ad copy variations to marry the two and complete the conversion funnel. Although neuroscience marketing studies have shown that people are generally risk averse, I write ad copy variations to cover both perceived losses and possible gains to cover my bases. For example, if I…

    Search Engine Journalin Paid Search- 7 readers -
  • Try Using This Weird Tactic to Boost Conversions as Much as 13%

    … the markets that I’m in, which is about 25 markets right now as we speak. Markets ranging from golf instruction, tennis instruction, basketball instruction to dog training, business funding and markets like weight loss and fitness. So the early underpinnings were discovered in my own business, in this case, the memory business, rocketmemory.com It makes…

    Adam Kreitman/ The Daily Egg- 33 readers -
  • Getting Online Video Ads Right!

    … of neuroscience, we know that the brain is confused easily confused by too much info and craves predicable patterns. Does It Have A Call-To-Action? Be clear about what you want users to take away from your video. You can use call-to-action overlays and annotations as external links for a direct response. Here are some examples: Subscribe Donate Watch…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 40 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and video One, The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native and Video Sessions about women in advertising Seven Sessions about millennials Four Sessions about Baby Boomers Two Sessions about “Digital Natives” One, Jamie Oliver: Engaging a Digital Native Generation Number of sessions…

    John Mcdermott/ Digiday- 8 readers -
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