Neuroscience

Neuroscience is the scientific study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, and psychology. It also exerts influence on other fields, such as neuroeducation and neurolaw. The term neurobiology is usually used interchangeably with the term neuroscience, although the former refers specifically to the biology of the nervous system, whereas the latter refers to the entire science of the nervous system.
Posts about Neuroscience
    • How neuroscience can help increase engagement with mobile users

      Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects the human behaviour. How can all these apply to the demanding mobile audience? It’s not easy to be effective with the ever-increasing mobile audience, but emotion along with memory can contribute to a more meaningful relationship between a brand and a target user.

      Search Engine Watchin How To's- 10 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … that you’ve got your landing page and search terms, it’s time to write the ad copy variations to marry the two and complete the conversion funnel. Although neuroscience marketing studies have shown that people are generally risk averse, I write ad copy variations to cover both perceived losses and possible gains to cover my bases. For example, if I…

    Search Engine Journalin Paid Search- 6 readers -
  • Try Using This Weird Tactic to Boost Conversions as Much as 13%

    … There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, and profit from, what he has to say…

    Adam Kreitman/ The Daily Egg- 16 readers -
  • Getting Online Video Ads Right!

    … of neuroscience, we know that the brain is confused easily confused by too much info and craves predicable patterns. Does It Have A Call-To-Action? Be clear about what you want users to take away from your video. You can use call-to-action overlays and annotations as external links for a direct response. Here are some examples: Subscribe Donate Watch…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 25 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    …) and Best in class data: How to work with Verizon to improve targeting on your mobile and digital campaigns. Most people onstage at one time for one session 11 for Thrive with Arianna Huffington Panels featuring the lead singer of Switchfoot One, Ketchum Sounds Present: Breaking the Sound Barrier Number of ads in the print catalog featuring…

    John Mcdermott/ Digiday- 6 readers -
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