Neuroscience

Neuroscience is the scientific study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, and psychology. It also exerts influence on other fields, such as neuroeducation and neurolaw. The term neurobiology is usually used interchangeably with the term neuroscience, although the former refers specifically to the biology of the nervous system, whereas the latter refers to the entire science of the nervous system.
Posts about Neuroscience
  • Five most interesting search marketing news stories of the week

    …’ viewing time on average. Over on our sister site ClickZ, Tereza Litsa took a look at how neuroscience can activate brains in a mobile world. And speaking of advertising, take our 10-minute survey to tell us how the events of 2016 affected your advertising spend, and you could win an iPad mini in time for Christmas! What is mobile ad viewability…

    Search Engine Watch- 14 readers -
  • How neuroscience can help increase engagement with mobile users

    … relationship between a brand and a target user. Heather Andrew, CEO of Neuro-Insight, talked to Integrated Live about the way neuroscience can boost the marketing efforts towards a mobile audience, provided that there is the right understanding of what makes a successful connection. As people become more attached to their smartphones, marketing…

    Search Engine Watchin How To's- 18 readers -
  • Using Buyer Personas to Boost Your Paid Search Performance

    … to understand your ideal users to boost your conversion rates instead. What is a Buyer Persona? An excellent post on the Hubspot blog breaks down the buyer persona in simple terms: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. – Sam Kusinitz, Hubspot Who…

    Search Engine Journalin Paid Search- 6 readers -
  • Try Using This Weird Tactic to Boost Conversions as Much as 13%

    … There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, and profit from, what he has to say…

    Adam Kreitman/ The Daily Egg- 24 readers -
  • Getting Online Video Ads Right!

    … of neuroscience, we know that the brain is confused easily confused by too much info and craves predicable patterns. Does It Have A Call-To-Action? Be clear about what you want users to take away from your video. You can use call-to-action overlays and annotations as external links for a direct response. Here are some examples: Subscribe Donate Watch…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 31 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … Advertising Week has grown over the past 11 years to become a juggernaut, at once a celebration of the industry and an overwhelming mix of panels, cocktail parties and aggressive marketing. And to start it off, we’ve broken down this year’s event into easily digestible statistical factoids. Below is Advertising Week by the numbers, as gleaned…

    John Mcdermott/ Digiday- 7 readers -
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