Neuroscience is the scientific study of the nervous system. Traditionally, neuroscience has been seen as a branch of biology. However, it is currently an interdisciplinary science that collaborates with other fields such as chemistry, computer science, engineering, linguistics, mathematics, medicine and allied disciplines, philosophy, physics, and psychology. It also exerts influence on other fields, such as neuroeducation and neurolaw. The term neurobiology is usually used interchangeably with the term neuroscience, although the former refers specifically to the biology of the nervous system, whereas the latter refers to the entire science of the nervous system.
Posts about Neuroscience
  • Using Buyer Personas to Boost Your Paid Search Performance

    … that you’ve got your landing page and search terms, it’s time to write the ad copy variations to marry the two and complete the conversion funnel. Although neuroscience marketing studies have shown that people are generally risk averse, I write ad copy variations to cover both perceived losses and possible gains to cover my bases. For example, if I…

    Search Engine Journalin Paid Search- 6 readers -
  • Try Using This Weird Tactic to Boost Conversions as Much as 13%

    … There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, and profit from, what he has to say…

    Adam Kreitman/ The Daily Egg- 15 readers -
  • Getting Online Video Ads Right!

    … of neuroscience, we know that the brain is confused easily confused by too much info and craves predicable patterns. Does It Have A Call-To-Action? Be clear about what you want users to take away from your video. You can use call-to-action overlays and annotations as external links for a direct response. Here are some examples: Subscribe Donate Watch…

    Mona Elesseily/ Marketing Landin Paid Search Display Google YouTube- 22 readers -
  • Millennials, native, storytelling: Advertising Week by the numbers

    … and Belle Frank, executive vice president, global director strategy and applied research, Young & Rubicam. Speaker with the most original title Manuel Garcia-Garcia, neuroscience director, Nielson Neuro Speaker with the most inscrutable title Three-way tie between David Shing, digital prophet at AOL; Fat Jew, legend at King of Brunch, LLC…

    John Mcdermott/ Digiday- 5 readers -
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