Neverbounce

    • How Purging Our Subscriber List Increased our CTR 183.5%

      We used to advertise on our site that we had over 75,000 subscribers on our email list. While that was true, we had a nagging deliverability issue where we were getting stuck in spam folders a lot. While 75,000 subscribers look great when you’re seeking email sponsors, it’s absolutely terrible when email professionals let you know they weren’t getting your email because it was ...

      Douglas Karr/ Marketing Technology Blogin How To's- 11 readers -
  • An Interview with Brad Owen, CEO of NeverBounce

    … Years ago, we wrote about a new genre of email list cleansing tools. For years, it was common for companies to purchase email lists to market to prospects. It was a risky practice, often getting the sender – or even the email service provider – blocked from sending additional emails. For Internet Service Providers, it was a fairly easy thing…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • The Ultimate Holiday Email Marketing Guide Infographic

    … ‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly…

    Jenn Lisak/ Marketing Technology Blogin EMail- 24 readers -
  • Email Validation Versus Verification

    … look at the journey of an email address. The first issue is simply accepting the construction of the email address. Email length is important as well as construction. That’s validation. A valid email will be sent, but not necessarily received by the recipient’s server for a number of reasons. The emails may be accepted or bounced (returned…

    Douglas Karr/ Marketing Technology Blogin EMail- 10 readers -
  • Why and How to Verify Your Email Marketing Lists

    … sending a good message. Email Service Providers aren’t too honest about their deliverability rates, either. Often, they’ll tout a 99% deliverability rating but the small print states that it’s after a few email sends. Well, duh… the first sends capture the invalid email addresses! The average acceptance rate for a Sender Score of 91 or greater is 88…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 33 readers -
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