• Email Validation Versus Verification

    We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of veri ...

    Douglas Karr/ Marketing Technology Blog- 6 readers -
  • Why and How to Verify Your Email Marketing Lists

    … to an old list where a specific threshold of email addresses bounce can set off their threshold. That’s not malicious. Not to mention bots out there pushing SPAM trap email addresses through systems every day to try and catch you. The irony, in my opinion, is that I believe it’s easier for a SPAMMER to get email into your inbox than the average company…

    Douglas Karr/ Marketing Technology Blogin EMail How To's- 30 readers -
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