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… attracted posting to the Kayak Online Marketing blog alone. Testing the Self-Syndication Theory In order to find what might be possible, I started by posting the article to my own blog just like I would have done anyway. From there, I went on to a number of other sources, so that the eventual distribution list looked something like this: The Kayak…
Content Curation, Content Marketing, Executive's Corner, Owned Media Early this year Mark Schaefer electrified the content marketing community. In his post, “Content Shock: Why content marketing is not a sustainable strategy,” he argued, at its current rate of growth, content marketing won’t make economic sense for some to pursue as a strategy.