New York Yankees

The New York Yankees are an American professional baseball team based in the Bronx borough of New York City that competes in Major League Baseball (MLB) in the American League's (AL) East Division. One of the AL's eight charter franchises, the club was founded in Baltimore, Maryland in 1901 as the Baltimore Orioles. The team moved to New York City in 1903 and became the New York Highlanders, before taking the "Yankees" as their official name in 1913.The team is owned by Yankee Global Enterprises, an LLC controlled by the family of George Steinbrenner, who purchased the team in 1973. Former catcher Joe Girardi is the team's manager, and Brian Cashman is their general manager.
Posts about New York Yankees
  • 2015 MLB All-Stars, by Facebook Mentions

    …) Shortstop: Brandon Crawford, Giants (Jhonny Peralta, St. Louis Cardinals) Third Base: David Wright, New York Mets (Todd Frazier, Reds) Outfield: Bryce Harper, Washington Nationals; Andrew McCutchen, Pittsburgh Pirates; Giancarlo Stanton, Marlins (Harper; Matt Holiday, Cardinals; Stanton) The Facebook Data Science Team also prepared the fandom map below, illustrating AL and NL fandom at the county level. Readers: Are you ready for the 2015 All-Star Game? …

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Building Your Athlete Brand via Social Media

    … be misinterpreted or misunderstood. If you only have five posts and they are all at a bar, many people will believe you spend all of your time there. Make sure you diversify your posts and keep them family-friendly. You will rarely, if ever, see a photo of retired New York Yankees shortstop Derek Jeter with an alcoholic beverage. This is his…

    AllTwitterin Social- 21 readers -
  • The time I spent the World Series in handcuffs

    … in handcuffs. And so I share with you that story, which I’ve heretofore never written down or discussed publicly. The Scene 2001 was a most unusual World Series, on many levels. It was just weeks after 9/11, and emotions ran high as jingoism ran rampant. Bush and Giuliani were at the height of their popularity. And amidst this tumult, the New York…

    Jay Baer/ Convince and Convertin Social- 5 readers -
  • Derek Jeter’s Final Season and Facebook

    … From his retirement announcement via a Feb. 12 Facebook post to the final innings of his Major League Baseball career last week, New York Yankees shortstop Derek Jeter has incorporated Facebook into his farewell season. Rob Shaw, who works on strategic partner development for sports media content at the social network, examined how Jeter’s swan…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • The Top 20 Most Shared Online Video Ads For September 2014

    … Apple’s rather portentous product introductions. I’m looking forward to a new era of advertising, when Apple-slamming ads slam other Apple-slamming ads. Let’s get ready to rumble. In second spot with 349,552 shares last month is Gatorade’s “Made in New York” campaign, which celebrates New York Yankees legend, Derek Jeter, who is retiring from…

    ReelSEOin YouTube- 18 readers -
  • Watch Gatorade Tell a Derek Jeter Story That’s Making Red Sox Fans Tear Up

    …” as he makes his way through the Bronx to one of his last games at Yankee Stadium, conjuring instant wistfulness for his time in pinstripes, even if they’re not yet over. It’s also 90 seconds you won’t regret watching branded content, even if you’re a rival fan or just don’t care much about baseball (like me). ​ ​ ​Even Red Sox fans felt the impact. Consider this a lock for our best of branded content of September. Related…

    Joe Lazauskas/ The Content Strategistin Content- 3 readers -
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