- Our Blog
Forget McDonald’s decision to become a real-time cheerleader for every other Super Bowl advertiser, or Nationwide’s admirable quest to be the wet blanket at 25 million Super Bowl parties simultaneously—I want to talk about Denny’s Twitter game. @DennysDiner doesn’t need to wait for a ubiquitous American entertainment event to shine in all of its high-cholesterol glory.
… smaller Big Game brands, including Newcastle, Loctite and Mophie. Adweek McDonald’s, though, has really stood out. The fast-food slinger was tweeting like crazy about other marketer’s spots, and the messages garnered thousands of retweets. It appears that its social media work is faring better than its Big Game TV spot, which earned a thumbs-down…
… irresponsible palm oil sourcing policy,” SumOfUs’ campaigns director, Kaytee Riek, said in a statement. “Rain forests across Southeast Asia are destroyed every day to make way for massive palm oil plantations.” Best line: “Doritos: May contain traces of rainforest.” 2. Newcastle Newcastle beer claims that they can’t afford to air an ad during the big game…
…, repetition, repetition. <br /> In fact, the Doritos formula is so easily satirized that Newcastle Brown Ale, in a stunt not dissimilar from last year’s incredible “If We Made It” almost-Super-Bowl advertisement, made their own entry into the contest. Well, sort of. In their own 40-second spot, Newcastle pretends to craft a generic, broad…