Newfronts

  • Top Ten Takeaways and Insights From #NewFronts2017

    … This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 23 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion…

    Greg Jarboe/ ReelSEOin Social- 29 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    … This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical. Although…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • YouTube unveils its new lineup of original programming

    … Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katie Perry during her performance at YouTube’s annual NewFront presentation last night. But that’s the balancing act YouTube attempted, as it tried to woo advertisers and press to its upcoming lineup of new series…

    Marketing Landin Social- 23 readers -
  • Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event

    … called “Circuit Breaker: The Verge’s Gadget Show.” an hour-long morning business news show from Cheddar called “Opening Bell.” Cheddar’s “Opening Bell” already airs live on Facebook, and simulcasting it to Twitter could violate Facebook’s Live API policy that prohibits developers from building apps that companies can use to simulcast a live stream…

    Marketing Landin Social Twitter- 19 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …+ hours it aired in the first three months of 2017. But, after just announcing that average monthly active users (MAUs) has reached 328 million worldwide, up 6% year-over-year, we can expect Twitter to try to pull a rabbit out of their hat in order to get brands and their agencies interested in increasing, instead of decreasing, their advertising…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 36 readers -
  • Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

    … NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From…

    Carla Marshall/ ReelSEOin YouTube- 28 readers -
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