Newfronts

  • Top Ten Takeaways and Insights From #NewFronts2017

    … This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 15 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … attended the NewFront presentation and launch party that Group Nine is “a digital-first media company built for the mobile, social, and video-first world. A world where yesterday’s cable pipes are today’s social pipes. In this new reality, platforms own distribution — but brands own hearts and minds.” He added: “Our four brands (NowThis, The Dodo, Seeker…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 24 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion…

    Greg Jarboe/ ReelSEOin Social- 24 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    … This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical. Although…

    Greg Jarboe/ ReelSEOin YouTube- 19 readers -
  • YouTube unveils its new lineup of original programming

    … Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katie Perry during her performance at YouTube’s annual NewFront presentation last night. But that’s the balancing act YouTube attempted, as it tried to woo advertisers and press to its upcoming lineup of new series…

    Marketing Landin Social- 19 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 26 readers -
  • Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

    … NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From…

    Carla Marshall/ ReelSEOin YouTube- 23 readers -
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