Newfronts

  • Top Ten Takeaways and Insights From #NewFronts2017

    … This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 25 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 37 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    …, the British Broadcasting Corporation is also focused on what it calls, “fast news.” With 2,000 journalists – and more than 250 correspondents in 50 foreign news bureau around the world – BBC News often breaks stories in places like Venezuela or Nigeria before other news organizations can fly in a reporter from the US. But, video marketers understand…

    Greg Jarboe/ ReelSEOin Social- 34 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    … This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical. Although…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • YouTube unveils its new lineup of original programming

    … Singer Katy Perry, on hand at YouTube’s 2017 NewFront “It’s strange being sexy and corporate at the same time,” said singer Katie Perry during her performance at YouTube’s annual NewFront presentation last night. But that’s the balancing act YouTube attempted, as it tried to woo advertisers and press to its upcoming lineup of new series…

    Marketing Landin Social- 25 readers -
  • The New York Times Plays ‘Truth AND Dare’ with Google and Facebook #NewFronts2017

    On Monday, I joined about 1,500 media buyers – some who had flown in from Los Angeles – at the Digital Content NewFronts event held by The New York Times. Now, I was expecting some executives to talk about video because the NewFronts have traditionally focused on video. But the event kicked off in The Times Center with a live, custom rendition of “The Daily” podcast, featurin ...

    Greg Jarboe/ ReelSEO- 33 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … projects like that one. Here’s another hint that was made “bigly” in March: Twitter’s vice president of global revenue and operations, Matthew Derella, told Ken Yeung of VentureBeat that it will be showcasing new original content and live programming for the 2017 season at its first ever Digital Content NewFronts event. What exactly Twitter will reveal…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 38 readers -
  • Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

    … NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From…

    Carla Marshall/ ReelSEOin YouTube- 29 readers -
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