Newfronts

  • Top Ten Takeaways and Insights From #NewFronts2017

    … This year, I attended about 10 out of the 34 presentations at this year’s Digital Content NewFronts. (Actually, I attended 11 – because The New York Times held two events, but it only listed one of them on the official IAB agenda.) By combining what I saw and heard with a quick review of the 629 articles about the 2017 Digital Content NewFronts…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 24 readers -
  • Group Nine Media steals the show at #NewFronts2017

    … Programming: The Dodo will begin programming VR content later this year. For example, “Animal Eye View” will be a mid-form virtual reality series from an animal’s perspective with a focus on stunning footage and emotional narratives. Little Dodo: This year The Dodo is launching an entirely new sub-brand for kids. Little Dodo offers a fresh take…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … I had a seat in the front row of the BBC’s 2017 NewFronts presentation, and as expected, BBC.com talked about how news organizations like the BBC can play an integral role in combating fake news. But, one of its strategies and tactics was totally unexpected: The BBC calls it, “slow news.” Now, before anyone jumps to the wrong conclusion…

    Greg Jarboe/ ReelSEOin Social- 30 readers -
  • Entrepreneur Gives #NewFronts2017 Slate of New Digital Shows

    … This week, Entrepreneur Media made a genre-defying jump by presenting a new slate of digital programming at the 2017 NewFronts that taps into the power and passion fueling the American Dream. These programs represent an expansion of the Entrepreneur Network, a partnership with hundreds of top YouTube channels in the business vertical. Although…

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • YouTube unveils its new lineup of original programming

    …. The event, held in a cavernous facility at Javits Conference Center in New York City and emceed by late-night TV host James Corden, showcased the upcoming video programming for this Google-owned king of user-generated content. The NewFronts are the online video world’s version of the traditional TV world’s UpFront presentations, where advertisers…

    Marketing Landin Social- 25 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    …+ hours it aired in the first three months of 2017. But, after just announcing that average monthly active users (MAUs) has reached 328 million worldwide, up 6% year-over-year, we can expect Twitter to try to pull a rabbit out of their hat in order to get brands and their agencies interested in increasing, instead of decreasing, their advertising…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 38 readers -
  • Going to #NewFronts2017? Get Your Exclusive Tubular Tear Sheets Today!

    … NewFronts 2017 kicks off next week in New York, and Tubular Labs has compiled an exclusive set of #NewFronts 2017 Tear Sheets so you’ll have key benchmarks on each publisher at your fingertips. The Tear Sheets include each publisher’s social reach across YouTube and Facebook, its average views per video, engagement rate, and much more. From…

    Carla Marshall/ ReelSEOin YouTube- 28 readers -
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