News And Reaction

  • The New AdWords Report That Will Change Your PPC Plans

    …, and conversion rate, but specific click and cost estimates aren’t provided in detail. Previous Metrics Removed Where we previously had CTR and Conv Rate data in the reach & frequency report, we don’t have it now. This blurs the clear connection between impressions and final conversions, but because of Google’s priority of attribution…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • Live Blogging Google Marketing Next 2017

    … May 19, 2017 It’s that time again! This Tuesday, 5/23 at 12 PM EST, Google will be announcing their latest marketing innovations at the Google Marketing Next 2017 live stream event. Google will be sharing news about AdWords, Analytics, and DoubleClick. We have you covered at PPC Hero. Emma Franks will be live blogging the event…

    Matt Umbro/ PPC Heroin Paid Search Google- 14 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 18 readers -
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