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In its third-quarter-2016 earnings call, Facebook reported that 1.71 billion people used its service in June. That’s nearly one-quarter of the earth’s population! Yet in spite of these impressive numbers, Facebook is expecting much lower ad revenue growth over the next two quarters. The reason? Facebook’s advertising volume has reached a point of diminishing returns.
… Facebook global ad spend is on the rise, according to a new report by Nanigans, a Facebook PMD. This report highlights key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and scale their performance marketing campaigns on Facebook. Unpublished Page Post Ads, Mobile App Install Ads, and Domain…