News Hacking

  • The Distasteful Newsjacking This Week

    …) to their brand. I was hoping it wouldn’t happen… but a few minutes later I saw the first one published on LinkedIn. Ugh. This is not the strategy that was originally penned by David Meerman Scott called newsjacking. Newsjacking: The process of injecting your brand into the day’s news, creating a twist that grabs eyes when they’re open widest. I’m…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -
Get the top posts daily into your mailbox!