News Media

  • Brand Newsroom 112: Is chasing viral content killing trust?

    …. Brands don’t have to get caught up in the short-termism that’s plaguing traditional media. Keep producing quality content. Not every piece of content will be a winner with the audience, but keep creating excellent content as this will build trust with your audience when they do engage with it. Long-form content is some of the most successful…

    Lush Digitalin Social- 12 readers -
  • NFL Under Fire: What Happens after the Buck Stops?

    … For sake of full disclosure, I’m a big fan of NFL football – the rivalries, the loyalty of the fans, the final-second plays that lead to victories and upsets. What I’m not a fan of is the off-the-field behavior that has dominated headlines early in this season. In a league as large as the NFL, there’s bound to be a few bad seeds in the bunch…

    Greg Collier/ Greg's Corner- 12 readers -
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