News Release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release".
Posts about News Release
  • The Perfect News Release Angle Is Trending Now

    … to it. Here’s an example. As I’m writing this, 9,000 acres of land are burning in San Diego County. Thousands of people — and their pets — are evacuating the area. Pooch Hotel, a local pet boarding facility is involved in helping the dogs affected by the evacuation find temporary lodging. This would be an excellent news angle for a release: Pooch…

    Susan Payton/ Vocus Blog- 10 readers -
  • Free vs. Paid Press Release Distribution: Which Wins?

    … is: which one is right for you? The Truth About Free Press Releases If you’re a small business with an equally small budget, it might make sense to start with the zero-cost option. But a word of caution: you won’t make the impact with free services that you would paid. Ever heard that adage, “you get what you pay for?” It applies. There are several…

    Susan Payton/ Vocus Blog- 7 readers -
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