News Release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release".
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