News Uk

News Corp UK & Ireland Limited (trading as News UK, formerly News International and NI Group), is a British newspaper publisher, and a wholly owned subsidiary of News Corp. It is the current publisher of The Times, The Sunday Times and The Sun newspapers and its former publications include the Today, News of the World and The London Paper newspapers. Until June 2002, it was called News International plc. On 31 May 2011 the company name was changed from News International Limited to NI Group Limited, and on 26 June 2013 to News UK.News UK's main competitor is DMG Media, which is in turn owned by the Daily Mail and General Trust.
Posts about News Uk
  • How News UK digs into data to build its subscriber base

    …. It’s cross-selling different products like Times Travel and Sun Bingo through its marketing channels based on user interests. There’s also constant process of A/B testing to improve conversion rates on its sites. News UK’s switch to digital subscriptions from a free website has given the business new marketing capabilities — those which news…

    Chris Smith/ Digidayin How To's- 3 readers -
  • How News UK tackles native advertising

    … done advertorial? We have a creative solutions department, but they’re snowed under. They have a lot of briefs, and they’re charged with sales as well as creation of the content, so it’s proving too much to ask of them. I hear the Church of Scientology has a content-marketing budget. We certainly won’t be doing anything with the Church of Scientology, no. The post How News UK tackles native advertising appeared first on Digiday. …

    Chris Smith/ Digidayin Facebook Twitter How To's- 6 readers -
  • The Sun on customer service and life behind the paywall

    … The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+ Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising…

    Ben Davis/ Econsultancyin Affiliate SEO- 6 readers -
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