News & Reaction

  • Instagram Shopping Ads: A Simpler Path to Purchase

    … availability of this new format. As testing progresses, however, Instagram also intends to include product recommendations, new product showcasing, global expansion, and a “save for later” option in future iterations. In the meantime, we are eager to hear your reactions to and thoughts about this new format. Share your insights on Twitter! …

    PPC Heroin Social- 10 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 11 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … promos to roll out in coming months. Our friends over at Bing have been working hard to make this preparation as painless as possible for Bing Ads users. On Wednesday, they announced that the latest version of Bing Ads Editor will support bulk management for Shopping campaigns, Product Groups, and Product Ads. Because we know you are busy…

    PPC Hero- 10 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … August 26, 2016 As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts…

    PPC Hero- 12 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 12 readers -
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