News & Reaction

  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual…

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 28 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … availability of this new format. As testing progresses, however, Instagram also intends to include product recommendations, new product showcasing, global expansion, and a “save for later” option in future iterations. In the meantime, we are eager to hear your reactions to and thoughts about this new format. Share your insights on Twitter! …

    PPC Heroin Social- 14 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … product offering. With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter. Cover image by SomeDriftwood …

    PPC Heroin Paid Search Google- 17 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 16 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … (and exactly one product group per ad group) is required for Shopping campaigns in Bing. Promotional text for product ads can be typed within the editor pane or uploaded in bulk. We hope this update eases some of your pre-holiday stress and look forward to hearing your reactions. Tweet us to share your thoughts and comments! …

    PPC Hero- 15 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 29 readers -
  • Mobile Price Extensions Rolling Out In AdWords

    … (impressions, clicks, conversions) and quality of conversions (CPA, ROAS, and LTV). Google will continue to roll out price extensions universally in AdWords this week, and we are eager to hear reactions, comments, and predicted impacts of this change. Tweet your insights to PPC Hero or myself to join the conversation. Related Posts …

    PPC Heroin Paid Search- 20 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 18 readers -
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