News & Reaction

    • AdWords Campaigns Can Now Spend Up To 2x Daily Budget

      October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account.

      PPC Heroin Paid Search- 21 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual…

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 31 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … availability of this new format. As testing progresses, however, Instagram also intends to include product recommendations, new product showcasing, global expansion, and a “save for later” option in future iterations. In the meantime, we are eager to hear your reactions to and thoughts about this new format. Share your insights on Twitter! …

    PPC Heroin Social- 14 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 17 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 17 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … September 23, 2016 In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable…

    PPC Hero- 15 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 16 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 30 readers -
  • Mobile Price Extensions Rolling Out In AdWords

    … July 20, 2016 Google seems to be celebrating an unofficial “Christmas in July” this year. On Monday, the official AdWords blog announced another new addition to the mobile marketer’s tool chest: the long-awaited price extensions! As more and more users turn to mobile for research and purchase decision help, the need to qualify clicks grows…

    PPC Heroin Paid Search- 20 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 18 readers -
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