News & Reaction

  • Bing Ads Automated Imports: A Gift To Handle With Care

    … January 27, 2017 We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform…

    PPC Heroin Paid Search- 17 readers -
  • Instagram Shopping Ads: A Simpler Path to Purchase

    … November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ…

    PPC Heroin Social- 12 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • Apple Introduces Search Ads To The App Store

    … September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting…

    PPC Heroin SEO- 12 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … promos to roll out in coming months. Our friends over at Bing have been working hard to make this preparation as painless as possible for Bing Ads users. On Wednesday, they announced that the latest version of Bing Ads Editor will support bulk management for Shopping campaigns, Product Groups, and Product Ads. Because we know you are busy…

    PPC Hero- 13 readers -
  • Campaign Groups Now Available In AdWords

    … various mediums when inviting users to convert, yet the data behind the story is difficult to access quickly. Google’s latest announcement responds to this predicament by introducing Campaign Groups, now available within the AdWords interface. Similar to features already available in other bid management platforms, Campaign Groups allow advertisers…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 18 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 15 readers -
Get the top posts daily into your mailbox!