News & Reaction

    • Google Announces Ecommerce Partnerships For Shopping

      October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Cente ...

      PPC Heroin Paid Search Google- 8 readers -
    • Apple Introduces Search Ads To The App Store

      September 30, 2016 What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting and frustrating, with 50% of digital media ...

      PPC Heroin SEO- 9 readers -
  • Bing Ads Editor Makes It Easier to Manage Shopping Campaigns

    … (and exactly one product group per ad group) is required for Shopping campaigns in Bing. Promotional text for product ads can be typed within the editor pane or uploaded in bulk. We hope this update eases some of your pre-holiday stress and look forward to hearing your reactions. Tweet us to share your thoughts and comments! …

    PPC Hero- 9 readers -
  • Campaign Groups Now Available In AdWords

    … September 8, 2016 We are all aware that the marketing industry is growing continually more complex. Frequent expansions and innovations in the digital marketing world are the evidence. As marketing strategies become more intricate, we see that AdWords is working hard to keep up. Our PPC strategies often involve multiple touch-points across…

    PPC Heroin Affiliate Paid Search- 12 readers -
  • Expanded Text Ads And Other Bing Ads Editor Updates

    … placement. However, it should be remembered that Display URLs will preserve capitalization in all domains and subdomains of the destination link, as seen below. Image via Bing Ads ETAs And Other Features In Bing Ads Editor In other significant news, version 11.2 of Bing Ads Editor was also released this week. This latest version responds to user…

    PPC Hero- 8 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 11 readers -
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