News & Reactions

  • Instagram Shopping Ads: A Simpler Path to Purchase

    … November 3, 2016 When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ…

    PPC Heroin Social- 12 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 16 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    …, further encouraging the consolidated campaign strategy. For those who still prefer to set bid adjustments manually, use the below steps for calculating bids by device: Change main bids at the aggregate keyword level (equal to average bid for three devices). Segment performance report by device. Calculate the full value conversions of devices (including…

    PPC Heroin Paid Search- 20 readers -
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