News & Reactions

  • Instagram Shopping Ads: A Simpler Path to Purchase

    … availability of this new format. As testing progresses, however, Instagram also intends to include product recommendations, new product showcasing, global expansion, and a “save for later” option in future iterations. In the meantime, we are eager to hear your reactions to and thoughts about this new format. Share your insights on Twitter! …

    PPC Heroin Social- 14 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … product offering. With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter. Cover image by SomeDriftwood …

    PPC Heroin Paid Search Google- 17 readers -
  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 31 readers -
  • Mobile Price Extensions Rolling Out In AdWords

    … (impressions, clicks, conversions) and quality of conversions (CPA, ROAS, and LTV). Google will continue to roll out price extensions universally in AdWords this week, and we are eager to hear reactions, comments, and predicted impacts of this change. Tweet your insights to PPC Hero or myself to join the conversation. Related Posts …

    PPC Heroin Paid Search- 20 readers -