News & Reactions

    • Google Announces Ecommerce Partnerships For Shopping

      October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Cente ...

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  • Adwords Event Recap: Device-Specific Bid Adjustments

    … cross-device, in-store, etc.). The assisting devices tool in AdWords can help with this, as well as your individual knowledge and experience based on your specific industry and customers. Calculate new bid adjustment change: Don’t forget to include previous bid adjustments in your calculations when making updates. Be aware of diminishing marginal…

    PPC Heroin Paid Search- 13 readers -