News Updates

  • Be In The Know About Upcoming Improvements To AdWords Automated Bidding

    … insight into the process. Bid statuses are either inactive, not limited, limited, or learning. You can even see why the bidding strategy is in the learning status by hovering over the speech bubble similar to checking why an ad was disapproved. Statuses also update whenever changes are made to the campaign’s budget or settings and even when keywords…

    PPC Heroin Paid Search- 10 readers -
  • Google To Debut “Buy” Button In Coming Weeks

    … Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces. According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch…

    PPC Heroin Paid Search Google- 7 readers -
  • Showcase Products On YouTube With TrueView For Shopping

    … This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them. Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from…

    PPC Heroin Social Paid Search YouTube- 21 readers -
  • Harness The New Google Call-Only Campaign

    … The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Google Call-Only Ad Type…

    Sarah Stemen/ PPC Heroin Google- 4 readers -
  • 7 questions you should be asking about new AdWords URLs

    … you hear about Google taking away your destination URLs?! That may be a little unnecessarily dramatic, but it can totally feel that utterly life ending if you don’t read the fine print. Ultimately, you’ll save time that you would have spent making lots of URL tracking updates. Yeah, you’ll have to find a new hobby, but it’ll also reduce crawl…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 5 readers -
  • 4 Bing PPC Predictions To Watch For in 2015

    … soon!) such as bid boosting by providing the ability to define custom audience segments and specifically target them.” Bing Ads This news comes at a great time when Google has been tightening the noose on editorial reviews for remarketing. On average, 95% of users do not convert from their first visit. Having a chance to try and convert that money…

    Cassie Oumedian/ PPC Heroin Paid Search- 15 readers -
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